Marketing Manager, Golf

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 42 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike®  for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Summary:

As the Marketing Manager, Golf, you will be an experienced, energetic, and creative professional with a "can-do" attitude who is unintimidated by tight timelines. You will report to the SVP of Marketing and manage the day-to-day execution and project management of marketing deliverables for the PEI Golf business in North America. To effectively scale our elite brands—Original Penguin Golf, Callaway Apparel, and PGA TOUR—you will focus on a "hunter" mentality for market share, utilizing data-driven optimization and relationship engineering to ensure long-term brand loyalty and profitable growth across department stores, sporting goods, and e-commerce.

Key Responsibilities:

• Strategic Growth & "Hunting": Drive aggressive capture of new market share by leading collaboration with internal cross-functional partners to deliver visual and retail marketing assets that displace competitors.
• Relationship Engineering: Build deep, multi-level partnerships with retail buyers and key decision-makers through integrated marketing calendars and brand activations to ensure long-term loyalty.
• Data-Driven Optimization: Leverage sell-through data and market trends to optimize retail floor space, in-store displays, and inventory health via graphics, POP coordination, and display management.
• Trade Show & Event Excellence: Manage vendor relationships to implement trade show booth footprints and pop-up experiences that meet sales functional needs and brand identity.
• High-Frequency Field Presence: Maintain a commitment to 35%–40% travel to ensure a hands-on presence for account support, trade shows, and brand activations.
• Creative Liaison: Serve as the primary link between the Brand/Product Marketing and Creative teams to ensure all imagery, video, and copy are utilized effectively across all retail channels.
• Financial Oversight: Manage all visual and retail marketing project budgets, including planning, invoice processing, and actuals tracking.
• Strategic Communication: Partner with Marketing Communications on brand messaging, social media, PR, and athlete programs to ensure synergy across all touchpoints.

Qualifications:

• Education: Four-year Bachelor’s degree in marketing, advertising, or a related field is required.
• Experience: 4-6+ years of marketing experience within a consumer goods company (ideally apparel or sporting goods) or equivalent agency account management experience.
• Technical Proficiency: Superior computer skills (Google Workspace, Sheets, Slides) and an aptitude for leading the implementation of AI tools for problem-solving.
• Industry Knowledge: Deep understanding of the golf or sporting goods competitive landscape, including brands, culture, and retail trends.
• Location: Must reside in the Miami area (Corporate Headquarters).

Personal Attributes:

• Excellent Communication: Proven leadership skills and exceptional interpersonal and communication skills (written, oral, presentation) to influence all levels of management and retail partners.
• Independent & Proactive: Superior organizational skills with the ability to self-manage, take initiative, and prioritize multiple projects in a high-pressure environment.
• Strategic & Analytical: Detailed oriented with laser-focused attention to detail and follow-through : You possess a strong sense of urgency and the analytical proficiency to troubleshoot complex day-to-day issues that affect marketing deliverables and ROI.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other