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Production Solutions, Marketing Communications Advisor

Baker Hughes
United Statesfull_timeVerifiedPosted 30 Jun 2026

About the role

Do you want to be a part of our Brand & External Communications team?

Are you looking for a new challenge?

Partner with the best

As a Production Solutions, Marketing Communications Advisor, you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE’s priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE’s positioning, and strengthen commercial readiness. You will translate complex OFSE technologies into compelling value propositions and partner with COE and regional teams to deliver high‑impact integrated campaigns that elevate OFSE’s external profile and commercial impact.

As a Marketing Communications Advisor, you will be responsible for:

Strategy

• Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities

• Providing strategic counsel on customer‑ and audience‑led best practices to evolve marketing and communications activities

• Supporting campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams

Product Marketing & Demand Generation

• Translating segment growth priorities into integrated multi‑channel campaigns (ABM, nurture, paid media, digital, webinars/events)

• Leading go‑to‑market planning for product and solution launches in partnership with COE teams

• Developing differentiated value propositions, messaging frameworks, and competitive narratives

• Building buyer personas and end‑to‑end buyer journeys with product management and technology teams

• Developing campaign briefs and orchestrating delivery with BMEC COE and regional teams

• Ensuring alignment between campaign messaging, PL priorities, and enterprise narrative

• Partnering with COE on testing, optimization, and data‑led improvements

External Communications & PR

• Defining, maintaining, and activating the OFSE external narrative aligned with enterprise brand strategy

• Supporting PR COE with insights and content for media, trade outlets, and industry influencers

• Developing proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)

• Supporting case studies, customer references, thought leadership, and signature OFSE stories

• Supporting segment‑specific issues/crisis communications • Shaping executive visibility for segment leaders with COE

Metrics, Performance & Insights

• Establishing KPIs for campaigns, content, and communications (MQL→SQL, SOV, sentiment, engagement)

• Leveraging COE dashboards to track ROI, attribution, and pipeline impact

• Analyzing content performance, launch effectiveness, message recall, and enablement adoption

• Providing insights to refine value propositions, GTM plans, and communication strategies

Brand & Content Governance

• Ensuring consistency of brand, tone, and messaging across all content and campaigns

• Partnering with COE content, marketing, and creative teams to manage editorial calendars and content quality

• Maintaining governance processes for asset creation, creative reviews, and content prioritization

Fuel your passion

To be successful in this role you will:

• Hold a Bachelor’s degree in marketing, business, or a related field

• Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment

• Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred) • Understand B2B value chains and client drivers

• Demonstrate experience managing marketing projects, marketing technology systems, and analytics

• Bring strong storytelling and communication skills

• Be able to coordinate multiple projects and manage multiple stakeholders

• Show flexibility, willingness to learn, and the ability to drive alignment across teams

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for

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Company

Baker Hughes

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