Marketing Director

At Van Metre, we are passionate about crafting connected experiences that inspire trust, fuel innovation, and elevate how homes are bought, built, and lived in. Every team member plays a vital role in delivering our vision of simplified homeownership and standout design. We’re seeking a dynamic, strategy-driven, and brand-obsessed individual to join us as our Marketing Director!

Position Summary:

Reporting to the Head of Experiences, the Marketing Director will lead cross-functional marketing efforts that drive growth, enhance customer engagement, and reinforce Van Metre’s identity as an industry pioneer. If you're energized by storytelling, data, and building brands that leave a legacy, we want to meet you. We’re looking for a Marketing Director who thrives on autonomy, craves clarity, and transforms insights into impact. This is your opportunity to lead marketing at one of the Mid-Atlantic’s most innovative homebuilders where connected experiences, digital-first strategies, and customer obsession are core to how we grow. At Van Metre, we’re redefining how homes are discovered, bought, and lived in. You’ll lead a high-performing team across marketing, media, CRM, and web to drive brand visibility, elevate customer experiences, and create measurable business outcomes. 

Responsibilities

• Own multi-channel marketing strategy across digital and traditional platforms, supporting both B2C and B2B growth goals.
• Lead our digital storefront strategy—reimagining our website’s UX, messaging, and lead conversion capabilities.
• Direct CRM and lifecycle strategy in HubSpot, optimizing segmentation, campaigns, and reporting for cross-functional alignment.
• Strategize and execute media campaigns across paid, owned, and earned channels that drive awareness and action.
• Champion data-driven marketing, setting KPIs, delivering actionable insights, and refining performance across platforms.
• Partner across functions and departments (such as Customer Experience, Warranty, and After-Market) to ensure alignment and consistency in customer messaging and marketing execution.
• Evaluate and integrate future-forward tools like AI chat, personalization engines, and knowledge hubs.
• Elevate post-close engagement through customer-facing applications with the goal of enhancing homeowner satisfaction and long-term brand loyalty.
• Balance strategy and execution—rolling up your sleeves to lead by example, support hands-on work, and model operational excellence.
• Mentor a results-driven team, cultivating a culture of curiosity, clarity, and continuous improvement.

Key Competencies

• Integrated B2C + B2B marketing strategy
• Website UX, SEO, and conversion optimization
• CRM and lifecycle marketing (HubSpot mastery)
• Digital platform and AI/automation fluency
• Collaborative leadership across functions
• Data-informed decision making and performance optimization
• Analytics, performance optimization, and ROI reporting

Experience & Qualifications

• 8–10+ years of progressive marketing experience, including team leadership and strategic planning
• Bachelor's degree preferred (Finance, Marketing, Statistics, Economics, or related field) 
• Demonstrated expertise in HubSpot or equivalent CRM—must own platform execution and reporting
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint, and Google Suite 
• Proven experience supporting both B2C and B2B marketing goals
• Background in hospitality, real estate, proptech, homebuilding, product marketing, or complex customer journey industries preferred
• Expertise in digital and traditional media planning, buying, and performance analysis
• Experience owning website strategy, content, and user flows focused on digital conversion
• Exceptional communication, analytical, and creative problem-solving skills

Compensation and Benefits information: Van Metre offers excellent benefits, and a work environment that fosters and rewards excellence. We also promote work/life balance, including a robust Employee Wellness Program.  We encourage employees to make full use of vacation and other company-paid leave to refresh their bodies and minds.

• Salary: $130,000 - $175,000 annually (Pay is commensurate with experience, education, training, and skills)
• Paid Time Off: 11 paid holidays; 10 vacation days, 10 sick days, Two Volunteer Days off, Two Personal Days, Winter Break, Day off for Annual Physical, Day off for your Birthday; comprehensive parental and bonding leave
• Retirement Planning: Company Matched 401(k) Retirement Savings