Director, Health Audience Sciences

Acxiom Health https://www.acxiom.com/healthcare/ is a business unit within Acxiom, focused on transforming healthcare and pharmaceutical marketing through precision data and ethical innovation. Harnessing over 300 million de-identified health-related records, Acxiom Health empowers brands, agencies, payers, and providers to connect with consumers and professionals through privacy-first, AI-driven audience solutions. With access to unmatched demographic insights, social determinants of health, and seamless media activation, this team is reshaping how the industry engages at scale—delivering campaigns across the broad variety of media channels. Join us in building the future of health marketing.

We are seeking a highly analytical and detail-oriented Director, Health Audience Sciences to inform Acxiom Health Product in developing data-driven solutions for life sciences focused programmatic advertising and social media. Reporting to the Senior Director Acxiom Health /  Head of Health Product, this role is crucial in curating precise health awareness audiences, conducting industry research, providing strategic insights to product development, as well as working with our internal and external client base.  

 

Key Responsibilities: 

 

Informing Product Prototyping and Methodologies: 

• The Director of Health Audience Sciences, will lead advanced client solutioning and strategic prototyping to accelerate innovation in population health targeting, pharmaceutical drug launch support, and audience measurement. This role focuses on shaping and validating product concepts, defining reusable audience frameworks, and translating high-level strategic objectives into structured, scalable product constructs.  

• Connecting between market needs, product vision, and technical enablement, this role is positioned to ensuring that audience solutions are clinically meaningful, commercially relevant, and aligned with the broader product roadmap.  

 

Audience Development: 

• Leverage expertise in health, biopharma and consumer advanced data analytics  and modeling concepts, longitudinal health data and coding to build and refine healthcare audiences  and segmentations for programmatic advertising and social media marketing. 

• Analyze and segment longitudinal healthcare provider and HIPAA compliant patient’s health claims data to optimize targeted engagement strategies. 

• Design and test data monetization approaches, focusing on value creation and unlocking demand in patient and provider outreach, support of new therapy launches and media optimization.   

 

Audience Portfolio Management: 

• Manage and analyze the growing audience portfolio to derive insights on performance and support product teams in maintaining product catalogs.  

• Conduct deep-dive analyses of model results, propose testing opportunities, and develop optimization recommendations on campaigns to achieve client and internal KPIs and benchmarks. 

• Assess measurement and media strategies to understand their impact on audience performance in campaigns. 

• Support methodology reviews and assessments, with the goal for opportunity identification and improve