Director, Marketing, CCL and PACs Intelligence Planning and Orchestration

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date:

April 18, 2025

Shift:

Job Description Summary:

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A vital element of this networked organization is Enterprise Services, which operates alongside the Center Domains/Functions and Operating Units. Enterprise Services serves as the backbone of our operational framework, delivering enterprise-wide scaled solutions and services.

This role sits within the Marketing, Customer & Commercial Leadership (CCL), and Public Affairs & Communications (PACS) Intelligence team within Enterprise Services. This team is dedicated to providing data and analytics solutions at scale, enabling cross-enterprise stakeholders in Marketing, CCL, and PACS to monitor business and brand performance and make more informed, data-driven decisions to foster topline growth and competitive advantage.

As we continue to enhance our capabilities in global Marketing and PACS data & analytics intelligence, we are focused on driving further end-to-end development of our intelligence from data capture to consumption. This effort aims to deliver distinctive, competitively advantaged scalable data and analytics measurement while ensuring operational excellence and service delivery are at the core of this transformation.

  

What You’ll Do for Us  

ROLE OVERVIEW

The Director, Marketing, CCL & PACS Intelligence Planning & Orchestration, will play a key role defining and leading horizontal ways of working and agile teams across the four product-focused Intelligence vertical teams. The primary goal is to drive consistent excellence in delivery and ultimately greater effectiveness, efficiency, integration, and user-centricity across the portfolio of Intelligence Solutions*. These agile teams will focus on defining and facilitating processes for essential topics that require consistency and integration across all solutions, such as:

• Annual and Long-term Planning
• Stakeholder Management
• Vendor/Partner Management
• Experimentation/Incubation of future data and analytics solutions and technologies

This role will also play a key role in defining and leading the design, build, implementation and adoption strategy of a user-centered integrated digital platform to serve as the ‘front door’ access point to the Enterprise for MCPI intelligence suite (e.g. SIMON). This will entail playing a leadership role in:

• Roadmap Management: Overseeing the roadmap for the intelligence suite, collaborating with Enterprise data and technology teams.
• Platform Design & Development: Leveraging Design thinking principles to develop simpler interfaces, tools and dashboards for reporting, intelligence learning and capability building for user.
• Platform Operations: Managing and prioritizing the integrated platform’s operations, ensuring effective delivery and management.
• Communications, Training and Adoption Strategy: Developing and overseeing the approach to drive awareness, capability and target Enterprise audience engagement with the integrated digital platform.
• Community Building: Creating a practice community of cross-functional experts to foster continuous improvement, adaptability, and accountability of the suite of solutions.

*Examples of Current Intelligence Solutions: Tools to monitor and track marketplace performance, consumer purchase and consumption behavior, end-to-end consumer experiences and more.

PRIMARY RESPONSIBILITIES

Play a leadership role in key team activities, including:

• Marketing & PACS Intelligence plan operations, orchestration, prioritization, backlog management, KPI tracking, and delivery effectiveness.
• Developing a network communication strategy to enhance the commercialization, training, and adoption of enterprise Marketing & PACS Intelligence Services.
• Managing, governing, and integrating the end-to-end intelligence suite, aligning, and collaborating with the enterprise data and technology strategy and team.
• Cultivating and managing key external global agency partnerships, defining priority partners to unlock and bring the best from the outside in, across the data and analytics landscape.
• Developing internal and external progress-to-plan metrics, inclusive of priority and holistic investment tracking and