Director Shopper Marketing- Convenience Retail

The Shopper Marketing Director's purpose is to provide best-in-class leadership and marketing support to the Shopper Marketing team and serve as a marketing resource, as needed, to the retail sales team and sales leadership. This individual should have a high-level of understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.

Working closely with sales, ecomm, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the Director of Shopper Marketing, will support their team in the development of insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.
The ideal candidate will have experience managing a team and possess both a marketing and sales mindset.

Essential job functions:

Channel/Retailer Marketing Strategy
• Lead the Shopper Marketing team, responsible for developing and executing integrated eCommerce and instore marketing solutions across the Monster Energy portfolio.
• Lead channel’s strategic approach to supporting MEC Sales growth targets.
• Support shopper marketing team in the development, creation, sell-in and execution of thoughtful marketing programs that align with the Monster Energy brand and drive growth.
• Represent SMM team to internal stakeholders and leadership, representing channel strategic objectives and imperatives.
• In partnership with SMMs, lead and support execution of retailer JBPs.
• Lead learning and development areas in the SMM team in areas of digital and omnichannel marketing, ecommerce and business analytics to drive more strategic thinking across customer landscape.
• Utilize strong communication skills with internal stakeholders and customer partners regarding customer, channel and industry insights and competitive trends.
• Proactively share Shopper Marketing best practices with internal stakeholders and help lead the broader internal cross functional team’s understanding of the grocery channel, retail media, ecom, and best in class shopper programming. Uses channel category, shopper, and retailer specific data to develop insights to identify opportunities and
industry trends to generate retailer specific strategic annual marketing plans and budgets
• Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.
• Assists the team in aligning with sales, ecommerce, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI.
• Analyzes channel performance to deliver actionable conclusions and optimize future programs.
• Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI.
• Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, sampling programs, retailtainment, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.
• Assists the SMM team in translating national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the grocery channel.
• Collaborate with omni-channel leadership team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: .Com environments, Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery.
• Assist in leading regularly scheduled Shopper Marketing and sales team conference calls and meetings.
• Maintains strong working relationships with internal and external stakeholders to influence decision making.
• Other duties as assigned.

Position requirements:

• The ideal candidate will have 8+ years of combined experience in the areas of traditional and omni Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
• Previous experience managing a team.
• Preferred 5-years agency experience with demonstrated success.
• Previous national grocery retail experience/relationships a plus.
• Previous experience with 84.51, Kroger Precision Marketing and/or Albertsons Media Collective a plus.
• Previous experience with eComm, curbside pickup and home delivery platforms a plus.
• Analytical thinker with data analytics experience preferred.
• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
• Effective communication skills – written and oral.
• Must have a strong sense of urgency.