Content & Audience Marketing Director

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role can be based in our New York, NY, Boulder, CO, or Santa Monica, CA office.

The Director of Content & Audience Marketing is a strategic leadership role focused on driving audience growth across the portfolio to support both commercial and attendee marketing journeys. In this position you will be responsible for overseeing the development of strategic personas, understanding audience needs, and ensuring the brand identity and audience value proposition are consistently represented across all channels for events & media platforms within the portfolio. By leading always-on campaigns and content marketing initiatives at the top of the funnel across the portfolio, you will ensure the portfolio delivers meaningful audience growth, engagement, builds brand loyalty, and drives measurable business outcomes. You will report into the VP of Marketing of the Portfolio.

Strategic Leadership

• Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio, feeding into commercial and attendee marketing journeys.

• Oversee the creation and refinement of strategic personas, ensuring a deep understanding of audience needs, behaviors, and preferences to inform marketing strategies.

• Define and maintain a holistic audience value proposition broken down by persona and event USPs across the portfolio, ensuring alignment with business objectives and brand identity.

• Lead the development and execution of always-on campaigns and content marketing initiatives to build audience loyalty and deliver measurable results.

Brand Identity and Value Proposition

• Own the brand identity across all channels, ensuring consistency and alignment with the portfolio’s strategic goals and audience expectations.

• Develop and communicate a compelling audience value proposition that resonates across diverse segments and supports long-term engagement.

• Collaborate with cross-functional teams to ensure the brand identity and messaging are integrated seamlessly into all marketing and communication efforts.

Team Leadership and Execution

• Lead and mentor a high-performing marketing team of brand marketeers, campaign managers, and social media managers, fostering a culture of innovation, accountability, and collaboration.

• Oversee the development, briefing, and optimization of strategic campaigns that drive audience growth, engagement, brand recognition and loyalty

• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.

Audience Growth and Engagement

• Drive audience acquisition and retention strategies, leveraging data-driven insights to optimize campaigns and content for maximum impact.

• Partner with commercial and attendee marketing teams to design a uniform brand experience across audience-centric journeys that enhance engagement and deliver tangible results.

• Monitor and analyze audience growth metrics, providing actionable insights to refine strategies and improve performance. Content Marketing and Campaign Execution

• Lead the creation and distribution of high-quality, engaging content that aligns with audience needs and supports portfolio objectives.

• Oversee the planning and execution of always-on campaigns, ensuring they are data-driven, targeted, and designed to deliver measurable outcomes.

• Continuously optimize content marketing initiatives based on performance data, audience feedback, and market trends.

Collaboration and Alignment

• Build strong relationships with commercial, attendee marketing, and across event teams to align on shared goals and priorities that align to the brand identity.

• Foster collaboration across the portfolio to ensure audience insights are integrated into all marketing and business strategies.

Data-Driven Decision Making

• Leverage audience intelligence and analytics to inform segmentation, targeting, and content strategies.

• Establish and monitor KPIs to measure the effectiveness of audience growth and content marketing efforts, providing actionable insights to drive c