Senior Analyst, Marketing Operations

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description

Senior Analyst, Marketing Operations

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Paving the way is our Marketing Operations group, comprised of experts in cross-channel execution, data management, process design, assessment methodology, CRM, Marketing Automation, email tool implementation and usage, and data capture across all marketing channels.

The Marketing Operations team is dedicated to helping us transform the marketing landscape by bridging process and technology platforms to align with client creative, strategy, and business goals.

To help with this, we’re looking for an outstanding Senior Analyst, Marketing Operations – someone who is passionate about how technology and marketing work together to strategically solve our clients’ business challenges.

Sound like you? Read on.

What you’ll do:  

As a Senior Analyst, Marketing Operations, you’ll design, execute and manage cross-channel marketing programs within technology platforms and with vendor partners on behalf of our clients. You’ll collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their technology investments.

Day-to-day, your role includes:

• Working directly in Marketing Automation and Email Service Provider platforms to build dynamic, data-driven marketing campaigns
• Coordinating cross-channel execution, including email, web forms, landing pages, direct mail, SMS and mobile messaging
• Assessing data availability against project needs in order to determine operational requirements
• Performing list and data management within various marketing automation technology platforms
• Creating test lists and test cases; conducting QC of test cases and live data
• Creating and reviewing detailed data processing specifications for vendors and client IT organizations
• Managing required service vendors for content and data-related functions to ensure deliverables are on schedule and meet quality standards
• Demonstrating in-depth knowledge of email marketing best practices, customer data management, segmentation and matrix development
• Developing strong relationships with clients as you advise on program design, operational best practices, and technology innovations
• Representing the Marketing Operations capability through knowledge share of implementing best practices and sharing across agency departments
• Contributing to thought leadership / intellectual capital through creation of case studies, vendor partner experience, program optimization, etc.
• Working with cross-capability teams to bring a technical and operational point of view to projects

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility (preferably at a marketing agency)
• Knowledge of email channel execution and journey orchestration. Experience with web forms, landing pages, and mobile messaging (SMS, mobile push, app inbox) is preferred
• Knowledge of best practices including channels, data security requirements, CAN-SPAM and GDPR compliance, etc.
• Familiarity with the digital marketing environment and marketing technology landscape
• Proficiency working in an enterprise-level Marketing Automation and/or Email Service Provider tool. Experience with Eloqua is strongly preferred.
• Strong ability to instruct, coordinate and manage vendors in fast-paced, detail-oriented environment
• Demonstrated aptitude and interest in process management to create workflow and c