Senior Associate, Planning

Job Description

We are looking to add a Senior Associate, Media Planner & Buyer to support a premier technology client. You demonstrate a working knowledge of the media space, for Digital. Your This role may sit either in any of our US office locations or remote within continental United States. You will report into the Senior Manager.

You will support both the B2B and B2C lines of business and your time will be split into thirds:

• Account Management
• Media Planning (primarily digital)
• Media Buying (primarily digital)

Your responsibilities include, but are not limited to:

• Helping develop communications strategy for brand and assigned campaigns and then performing Account Management duties to keep the client informed
• Analyzing consumer behavior, market trends and brand's goals to best reach target audience
• Assisting with media plan output, accuracy, and overall excellence
• Negotiate buys with direct partners & outline appropriate processes and timelines
• Developing relationships with media community; both internal teams and external partners to develop publisher and higher relationships for exchange of ideas
• Assisting with QA, budgeting, billing, and reporting

Qualifications

·       1+ years of Planning Experience, (integrated or digital) for either a B2B or B2C brand

·       Exposure to audience research and targeting

·       Exposure to Negotiating Media Buys

·       Comfortability communicating with clients/ stakeholders

·       Experience running Reach Frequencies & conduct Reporting, and Budgeting

·       Proficiency in Microsoft Suite (Excel, PowerPoint, Word, etc.)

·       Familiarity with media tools: MediaOcean, Prisma, MRI (or similar/ comparable tools)

Desired, Not Required

·       Experience with both B2B and B2C Media Planning and Buying

·       Experience directly negotiating media buys to direct partners

·       Experience performing Account Management duties

·       Experience working with a technical client/ brand

Additional Information

The anticipated salary range for this position is $51,000- 83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.