eRetail Search Buyer

Job Location

BOSTON GO & TECH CENTER

Job Description

The eRetail Search Buyer is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers. 

The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies. 

 

Key Responsibilities 

Search Strategy & Activation 

• Develop and execute eRetail search strategies aligned to brand, category, and customer objectives 

• Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel) 

• Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans 

Campaign Management & Optimization 

• Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements 

• Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales 

• Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners 

Performance Measurement & Insights 

• Monitor and analyze performance using platform reporting, dashboards, and internal tools 

• Identify trends, risks, and opportunities across keywords, products, and retailers 

• Deliver clear performance readouts and actionable insights to internal stakeholders 

Cross-Functional Collaboration 

• Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies 

• Collaborate with creative teams to ensure assets are optimized for search performance 

• Work with agency partners (where applicable) to ensure best-in-class execution and governance 

Financial & Business Management 

• Manage search budgets with discipline, ensuring efficient investment and accurate forecasting 

• Support annual planning, quarterly phasing, and in-year reallocation decisions 

• Contribute to test-and-learn agendas to drive continuous improvement and innovation 

Job Qualifications

Required Qualifications 

• Bachelor’s degree in Marketing, Business, Analytics, or a related field 

• Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred) 

• Hands-on experience managing search campaigns within major eRetail platforms 

• Strong analytical skills with the ability to interpret performance data and translate insights into action