Senior Specialist, Marketing

ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it.

We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!

We are looking for a Senior Specialist, Marketing to drive marketing strategies, plans and execution that support our growth objectives for our Home & Hospice Services business. This portfolio of offerings includes revenue cycle management services such as Coding and OASIS Review services, billing services, advanced clinical, financial, marketing, and executive analytics, and CAHPS Survey administration for measuring provider performance that meet regulatory requirements and provide actionable analytics and insights. The right candidate will be a resourceful leader who is fluent in all aspects of marketing from strategic planning to execution and lead gen, has experience working with SaaS business models and healthcare, and is passionate about driving measurable business results.

Responsibilities

• Lead marketing strategy, planning and execution for our portfolio of services targeting new prospects and existing customers in the home health & hospice markets
• Develop integrated marketing campaigns and programs to drive awareness, demand and leads to grow the services
• Support the Sales team and the selling process with effective tools, collateral, PowerPoint presentations, competitive analysis, RFP support, as required for success
• Work with product managers to develop value propositions, positioning, messaging and proof points for new offers
• Work with marketing partners in creative, digital, copywriting and project management to bring campaigns, programs and initiatives to market
• Leverage, and in some cases lead, customer insights and segmentation, and market research to inform and validate marketing direction and/or messaging
• Collaborate effectively with the Business leaders and cross functional teams to develop and execute the overall business strategy
• Establish annual and quarterly marketing metrics that ladder up to the business objectives and report out on these at the Monthly operations reviews
• Work with external key market influencers (including national associations and others who may influence the buying decision of our prospects) to serve business objectives
• Develop, in partnership with our content marketing team, the content strategy and content to support demand generation and content marketing campaigns
• Engage with outside vendors and agencies, as needed, for expertise and additional bandwidth as required to meet business needs

Qualifications and experience:

• Bachelor’s degree in Marketing, Communications or a relevant discipline, MBA preferred; Equivalent combination of education and experience will be considered
• 5+ years of B2B marketing experience, SaaS preferred
• Previous experience with Revenue Cycle Management
• Experience in healthcare industry preferred
• Experience and comfortable working across all aspects of marketing:  future products, current business, marketing communications, branding, positioning and messaging, and downstream demand / lead generation
• High energy and passion for marketing and driving business growth coupled with a proven track record that demonstrates positive results
• Outstanding communication, teamwork, collaboration, and project management skills
• Ability to use data and analytics to identify marketing opportunities, evaluate the effectiveness of marketing investments and lead gen programs and prepare executive briefings
• Ability to communicate with and influence cross-functional teams without formal authority
• Knowledge of CRM, Salesforce, GoToMeeting/Webinar, etc. Strong in Excel and PowerPoint
• Must be available to travel up to 20% of the time

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills