Director of CTV Retail Media

<div class="content-intro"><p>Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.&nbsp;&nbsp;Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. &nbsp;Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.&nbsp;&nbsp;Join us and become a part of a company that is shaping the future of technology.&nbsp;&nbsp;At LG, we strive to make Life Good for Everyone.&nbsp;&nbsp;</p></div><p>&nbsp;</p> <p></p> <div data-olk-copy-source="MessageBody">The Director of CTV Retail Media will lead the development, execution, and optimization of retail media strategies, with a focus on collaborating with US retail partners using LG's first-party data and inventory. This role requires a highly experienced leader who can operate across multiple internal and external teams as a cross-functional working group, manage complex CTV advertising and content ecosystems, and drive measurable business outcomes through coordinated media and marketing efforts.</div> <div>&nbsp;</div> <div><strong>Key Responsibilities:</strong></div> <div>&nbsp;</div> <ul data-editing-info="{&quot;applyListStyleFromLevel&quot;:true}"> <li> <div>Serve as the primary lead for retail media initiatives, working cross-functionally with Retail Ads, LG Ads, DxP, LGEUS Marketing, NAC&amp;S, and HQ teams.</div> </li> <li> <div>Manage and align multiple workstreams, including campaign operations, marketing strategy, execution, and post-campaign performance measurement.</div> </li> <li> <div>Oversee the integration and utilization of diverse ad inventory sources and data streams to ensure accurate targeting, execution, and reporting.</div> </li> <li> <div>Develop and implement retail media strategies that align with broader marketing and business objectives.</div> </li> <li> <div>Support and incorporate in-store marketing initiatives into broader media strategies where applicable.</div> </li> <li> <div>Build scalable frameworks that