VP, Product Marketing

Company Description

Are you ready to trade your job for a journey? Become a FlyMate!

Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you! 

Who we are: 
Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. 

Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.

With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
 

Job Description

The Opportunity:

Flywire is building a multi-product, global software and payments platform across education, healthcare, travel, and B2B. As our portfolio grows, product marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion.
We’re hiring a Vice President of Product Marketing to own how our products, partnerships and offerings are positioned, brought to market, and adopted commercially. This role ensures our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes across verticals and regions.
This is a senior leadership role within the Commercial organization, with direct influence on growth, product success, and Flywire’s long-term platform strategy.
This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products, but translating them into clear value, effective sales motions, and measurable business outcomes. You will have a seat at the executive table where product direction, commercial strategy, and revenue growth are shaped.
What You’ll Own
Market Leadership

• Define how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium value
• Translate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providers
• Build and own the story that moves Flywire from a payments provider to a mission-critical software platform
• Ensure all positioning and messaging is grounded in deep customer understanding and validated market insight

Revenue Impact

• Own the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansion
• Act as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growth
• Partner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetization
• Ensure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every vertical

Go-to-Market Excellence

• Own Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurement
• Build repeatable frameworks that make launches predictable, scalable, and effective across products and regions
• Create tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisions
• Ensure launches drive measurable adoption and revenue, not just awareness

Voice of Customer and Market Intelligence

• Own Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticals
• Build and scale a structured voice-of-customer program, including win/loss analysis, customer interviews, and field feedback loops
• Synthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendations
• Act as the company’s point of view on market trends, competitive dynamics, and emerging opportunities
• Ensure customer and market insight directly informs product