Director, Brand Voice/Copy - Calvin Klein
PVH Corp.About the role
Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
The Director of Copy & Brand Voice is responsible for crafting the voice of the brand across multiple touch points including campaigns, digital sites, CRM. Global social, retail signage and marketing materials as well as product naming and storytelling. The Director of Copy works closely with the creative team and cross-functional project teams at all levels to generate and execute concepts for all branded material. This role is a leader in the development and consistent management of our brand voice across all key consumer touch points, working cross-functionally from within the creative team with social, influencer, product and events teams as needed to create brand experiences both in collaboration with creative colleagues and working autonomously when needed.
What You'll Do:
- Lead the brand voice for all global websites, email, and digital marketing under the leadership of the SVP of Global Creative
- Drive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads and regional teams
- Lead and collaborate with creative colleagues on the conceptual and copy direction of Calvin Klein’s branding, advertising and marketing initiatives
- Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
- Take part in creative concepting and collaborate with the designers to develop creative concepts for brand initiatives
- Work closely with creative team to ensure copy tone and style are consistent with visual tone and style
- Work closely with product marketing to create brand right, product storytelling that entices the consumer
- Work with the social teams to develop copy for rollouts that consider channel needs and differentiations
- Interact with project teams to understand business objectives and audience demographics
- Be a strategic thinker, creatively interpreting insights from marketing into effective, meaningful creative concepts that meet business goals and maintain the highest level of creative integrity
- Demonstrate the studio’s high-quality standards across all deliverables
What You'll Bring:
- Bachelor’s degree in business related field or equivalent experience
- 10+ years of copy creative direction experience within the fashion/lifestyle space
- A solid understanding of marketing and advertising principles
- An exceptional copywriting portfolio website
- Proven creative ability
- Excellent time management and organizational skills
- Accuracy and attention to detail
- An understanding of the latest trends and their role within a commercial environment
- Ability to thrive in a collaborative team environment
- Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
- Ability to work on multiple projects simultaneously and effectively juggle different writing demands
- Exceptional writing skills, including the ability to write in a range of voices and styles for a variety of projects with diverse audiences
- Experience with strategic concepting, campaign development and creative execution
- Strong verbal and written communication skills
- Self-motivated and capable of working collaboratively across multiple teams
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
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