Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description:

Director, Creator Marketing

Do you know how to build creator partnerships that inspire audiences and deliver measurable business results? Are you passionate about helping brands connect with consumers through authentic storytelling, cultural relevance and innovative creator programs?

As a Director, Creator Marketing at Zeno, you will lead integrated creator marketing programs for leading consumer brands. Working closely with clients and cross-functional teams, you will develop creator strategies that span paid, earned and owned channels while guiding campaigns from concept through execution, optimization and reporting.

This role is ideal for a strategic creator marketing leader who enjoys both big-picture thinking and hands-on collaboration. You'll have the opportunity to shape client programs, mentor team members and help evolve Zeno's creator marketing capabilities across the agency.

About the Role:

• Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.

• Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.

• Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.

• Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.

• Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.

• Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.

• Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.

About You:

• 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.

• Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.

• Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.

• Experience working across multiple client engagements while managing complex programs and priorities.

• Experience supporting ecommerce, social commerce or TikTok-focused campaigns.

• Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.

• Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and busi