Marketing Lead
UP.LabsAbout the role
Job Overview:
We are looking for a hands-on Marketing Lead with over 6 years of experience in brand building, communications, content marketing, and sales support. This role is perfect for a generalist who excels at executing across multiple marketing functions and is driven to support sales efforts, particularly in targeting large, high-profile brands. The ideal candidate will have a proven track record of developing powerful branding strategies, creating compelling sales decks, and organizing impactful events. You will play a critical role in enhancing the brand’s market presence while enabling the sales team with the marketing support needed to close deals.
Key Responsibilities:
Develop and execute brand-building strategies that increase awareness and positioning in the marketplace for UP.Labs.
Provide sales support by crafting high-quality sales decks, case studies, and marketing collateral that resonates with potential clients, especially large brands.
Oversee content marketing initiatives, including blogs, social media, newsletters, and white papers, to align with brand strategy and business objectives.
Plan and execute events, including conferences, trade shows, webinars, and branded experiences, aimed at generating leads and building relationships with key stakeholders.
Collaborate with the sales team to develop tailored marketing materials and campaigns to support their efforts in landing big accounts.
Manage the development and communication of key brand messaging, ensuring consistent representation across all channels.
Own the branding and digital launch for all of our new portfolio companies.
Analyze and report on the effectiveness of marketing campaigns and sales support efforts, adjusting strategies as necessary to maximize results.
Work cross-functionally with internal teams (Sales, Product, Design) to ensure alignment on goals and messaging.
Stay up-to-date on industry trends and marketing best practices to keep the brand competitive.
Qualifications:
6+ years of experience in marketing, with a focus on brand building, communications, content marketing, and sales support.
Demonstrated experience in supporting sales teams, particularly those targeting big brands.
Proven ability to create compelling sales decks, presentations, and marketing collateral that align with the sales strategy.
Strong organizational skills and experience with event planning for both in-person and digital events.
Excellent verbal and written communication skills, with the ability to craft messaging that resonates with diverse audiences.
Hands-on experience with marketing tools and platforms (CRM, email marketing, content management systems).
Ability to juggle multiple projects at once and thrive in a fast-paced, results-driven environment.
Strong analytical skills, with the ability to track and optimize marketing performance.
Preferred Qualifications:
Experience working in venture capital, tech startups, or high-growth environments.
Ability to think creatively and outside the box to drive brand and sales success.
UP.Labs Summary:
We build high-growth technology startups that enable faster, cleaner, and safer movement of people and goods. Our vision is to transform the moving world by pairing leading corporations and entrepreneurs with a proven methodology for launching and scaling software and hardware companies.
Our platform is unique in three ways:
Risk: We reward our entire team and ecosystem of partners with meaningful equity
Technology: We build and launch scalable technology products that form the basis for each venture
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