Director, Customer Marketing

Strength in Trust 

OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

Customers and their success is at the heart of everything we do at OneTrust. As the Director of Customer Marketing, you will be responsible for developing and leading a comprehensive customer marketing strategy that elevates our successful customers and drives advocacy, engagement, and customer value.  You will be a strategic partner to marketing, sales, product, and customer success, ensuring alignment on customer-centric initiatives that support OneTrust's growth objectives. You will own the overall customer marketing vision, leveraging data-driven insights and innovative tools to amplify our brand and cultivate a thriving community of OneTrust advocates. 

Your Mission

• Develop and execute a comprehensive customer marketing strategy aligned with OneTrust’s overall business goals, focusing on driving advocacy, retention, and growth 

• Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies 

• Build and maintain relationships with key customer advocates, motivating them to participate in OneTrust marketing activities for mutual benefit 

• Ensure a steady stream of customer stories that can be amplified across all marketing channels, and that field teams can be trained on so that we always lead with stories of customer success and business value 

• Keep OneTrust in top position on sites like G2 and Gartner Peer Insights 

• Manage and lead customer events, including customer advisory boards and user groups, that build engagement with both executive and practitioner audiences 

• Operate a scalable customer reference program that connects prospects with customers who can reassure them about the benefits of joining the OneTrust community 

• Lead a high-performing team as a player/coach, getting the best out of team members while coaching and developing them

• Find creative ways to measure the impact of customer marketing on our business, and share these with key stakeholders on a regular basis 

You Are

• 10+ years leading and building customer marketing function and driving measurable impact for B2B SaaS companies 
• Creativity combined with an infectious passion for your craft 
• A grounding in how to balance design with pragmatism, budgets, and business requirements 
• Excellent project management, resource management, and planning skills, with the ability to balance multiple priorities and meet deadlines  
• Impeccable attention to detail, demanding excellence in every deliverable with a mentality of constantly raising the bar 
• Player-coach and team builder who leads by example, and can get the most out of your team while helping them develop and improve over time 
• Outstanding written and oral communication skills; a natural storyteller and creative problem solver; a collaborator with constant curiosity and learning mentality 
• A desire to be part of building something truly amazing 

 

For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.

Salary Range$168,750—$253,125 USD

Where we Work

OneTrust embraces a flexible working model. The underlying “why” for our workplace strategy is that we are intentional about the culture that we want to create together. That includes bringing teams together, in-person, throughout the year to collaborate, build connections, learn from each other, and celebrate our wins to Finish Stronger.

Each role may have specific flexible, hybri