PADCEV, US Marketing Manager

ROLE SUMMARY
Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future. 

First launched in 2019, PADCEV has changed the treatment landscape by becoming a standard of care for the treatment of locally advanced/metastatic urothelial carcinoma (la/mUC). Last November, we launched in Muscle Invasive Bladder Cancer (MIBC) for cis-ineligible patients. We’re expecting an additional indication expansion for cis-eligible patients this summer. There is meaningful opportunity for brand growth and the MIBC launch has been tremendously successful thus far.

PADCEV is a dynamic, challenging, high-priority brand within the Pfizer Oncology portfolio. This role will closely collaborate with HCP Directors to create critical Advanced Healthcare Practitioners (AHP) pieces for our Sales Force. AHPs are a vital part of our brand strategy due to their role in AE management and their impact on duration of therapy.

In addition, this person will have exposure to Omnichannel, working closely with the HCP Omnichannel Lead to create impactful HCP & AHP non-personal promotion (NPP) assets to support the robust NPP plan. Given the small patient population and challenging access to Oncologists, NPP plays a very important role for PADCEV and this is a great introduction to Omnichannel.

The PADCEV brand team needs someone who can work in a fast-paced environment with the broader team, alliance partners, cross-functional partners, and be nimble and comfortable with ambiguity at times. Strong communication, project ownership, cross-functional partnership, problem solving skills, and adding to a positive team culture, are all requirements for this job.

The scope of this role may evolve in response to brand and business needs.

ROLE RESPONSIBILITIES

In collaboration with co-promote partner (Astellas Marketing):

• Refine strategies for AHPs to address AE management challenges the brand continues to face, especially in community practices.

• Lead the development of tactical pieces for advanced practitioners and support staff

• Support updates to digital HCP & AHP NPP derivative launch assets for anticipated MIBC indication

• Continuously measure overall performance and KPIs of NPP initiatives with Omnichannel Lead

• Identify strategic customer insights and translate into actionable strategies

• Manage projects through joint alliance RC (EV-PREP) and Pfizer-only RC to ensure compliance and impact

• Manage relevant agency partners and vendors to complete projects within approved budget and time frames

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• Bachelor's Required + 4 years of work experience or Advanced Degree +2yrs of work experience

• Strong project management skills with ability to flex and prioritize based on business needs

• Strong business acumen and strategic skills required to analyze data and develop tactics based on insights

• Experience with the management of external agencies, project budgets, and timelines

• Excellent oral, written and presentation skills

• Demonstrated experience working in high matrix teams or with multiple cross-functional partners

PREFERRED QUALIFICATIONS

• Oncology experience preferred but not mandatory

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Travel may be possible up to 15-20% of the time

OTHER JOB DETAILS

• Last Date to Apply for Job: June 22, 2026

• Eligible for Relocation Package: No

• Work Location Assignment: NYHQ - Collegeville, PA - Lake Forest, IL

 

The annual base salary for this posi