PADCEV, US Patient Marketing Director

ROLE SUMMARY

Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future. 

First launched in 2019, PADCEV has changed the treatment landscape by becoming a standard of care for the treatment of locally advanced/metastatic urothelial carcinoma (la/mUC). Last November, we launched in Muscle Invasive Bladder Cancer (MIBC) for cis-ineligible patients. We’re expecting an additional indication expansion for cis-eligible patients in August this year, or sooner. There is meaningful opportunity for growth and the MIBC launch has been tremendously successful thus far.

PADCEV is a dynamic, challenging, high priority brand within the Pfizer Oncology portfolio. This role will closely collaborate with our co-promote partner, Astellas, to develop, execute and measure all Patient initiatives.

The PADCEV brand team needs someone who can work in a fast-paced environment with the broader team, cross-functional partners, alliance partners, and be nimble and comfortable with ambiguity at times. Strong communication, project ownership, cross-functional partnership, and adding to a positive team culture, are all requirements for this job.

ROLE RESPONSIBILITIES

• ​Lead all Patient strategy and related promotional planning, execution, and measurement for the PADCEV brand

• Refine launch materials per final label for an indication expansion approval this summer

• Lead Omnichannel Patient Engagement strategy and execution to drive product activation, including digital and social patient awareness.

• Lead Media agency to define the Patient strategy and tactical execution

• Build CRM Program and drivers to enhance patient and caregiver education to improve patient experience and avoid unnecessary early discontinuation

• Identify opportunities for Field Force tactics to improve patient education, experience, and address AE management questions or concerns. 

• Partner with Advocacy to develop and deploy bladder cancer awareness initiatives; lead “Patient Ambassador” initiatives. 

• Accountable for Consumer agency budget to ensure projects are completed on time and within scope

• Collaborate closely with marketing team colleagues and cross functional team members including Global Marketing, Patient Advocacy Team, Corporate Communications, MLR, Market Research, Analytics

• Collaborate with all relevant Astellas counterparts to ensure alignment of strategy, budget, and execution plans 

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• ​BA/BS degree required + 8+ years work experience or MBA + 7+ years of work experience

• Agency or vendor management experience, including budget management, required 

• Track record of innovation, leadership, and significant contribution to the growth of brands 

• Demonstrated ability analyze market research, customer needs, extract key insights, and translate these into meaningful strategies and in market results 

• Demonstrated ability to translate strategies into impactful execution of tactics, and measure KPIs

• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment 

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact 

• Agile mindset: Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines  

PREFERRED QUALIFICATIONS

• Oncology experience strongly preferred