Business Manager - Kroger

Who We Are  

At C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations with our operating partners, C.A. Fortune and C.A. Ferolie, we have built brand value that is unlike any other in the CPG industry.  

What We Do  

Since our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline.  

We have more than 300 associates and multiple offices throughout the country. We represent top brands in many categories such as confection, snack, grocery, beverage, frozen, dairy etc. 

Overview of the Role 

• The Business Manager- Kroger develops strategic business plans that integrate client goals, analytics, and sales planning. The Business Manager will be familiar with 84.51, marketing and analytic initiatives focusing on Kroger’s Customer 1st strategies. This role will be an integral part of developing, building, and maintaining a credible, long-term relationship with our clients and our retail partners. 
• Location: Hybrid - Cincinnati, OH; in office 3-days/week
• Salary range $65,000 - $90,000 depending on experience, qualifications and skills.
• At C.A. we are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is! 

What You’ll Do at C.A. Carlin 

• Direct the activities of major lines as it relates to business and sales planning initiatives for our customers  
• Understand the analytics involved in complex data sets and how they integrate all sales technology tools to create marketing presentations via Nielsen and Market 6 data (insights to action) for principals represented by Carlin Group 
• Represent the Sales department in new principal interviews, business reviews, top-to-tops and new item appointments, taking into consideration client initiatives  
• Develop short term and long-term strategic business plans that integrate business goals, utilizing analytics and sales planning  
• Trade Promotion Management via appropriate TradePoint system and deduction management  
• Have professional relationship with the category managers at all levels and assist them in their category management initiative, needs and processes  
• Have a good understanding of consumer purchase, behavioral data and working knowledge of 84.51 and how this data source integrates with client/partner data  
• Collaborate with Category Development Managers, Shopper Insights and principals in the design, implementation, and evaluation of promotional programs  
• Routinely conducts store audits to view merchandising and inventory requirements in assigned categories 

What You Should Bring to the Table 

• 4 + years’ experience in marketing, sales and/or comparable background in the industry (manufacturer, broker, supplier, or agency)
• At least 2 years as a Business Manager 
• Must have Kroger experience
• Must have knowledge and understand the process involved in data analysis 
• Bachelor's degree in Sales, Marketing and/or Data Analytics 
• Must have high degree of proficiency in Windows and related software applications to include Excel, Word, Power Point, and database management 
• Knowledge of Nielsen or IRI Household Panel, 84.51 
• Strong project management experience, planning competencies, excellent presentation, written and oral skills 
• Innovative, solution-oriented mindset with problem solving and strategic thinking skills 
• Self-motivated and able to work independently with minimal supervision 
• Strong communication skills are required to express the analytic tools used to various levels within the organization, the customer and with principals 
• Must be able to effectively