Senior Frontline Marketing Specialist, Rentals

About the team

Zillow Group is on a mission to make buying, selling and renting a home as seamless, burden-free, and delightful an experience as possible for all home seekers. As a part of that mission, Zillow has streamlined the way renters search, tour, apply and pay rent for leased properties. Zillow’s rental listings offer our customers a variety of property types, from large-scale multifamily complexes, to unique, single family homes. Simultaneously, we provide our valued partners with a complete set of digital tools to help them market their properties, identify prospective tenants, sign a lease and collect payments -- delivering a complete end-to-end online experience.

A core part of building that experience is our frontline sales teams who support our partners through the process and ensure we have a comprehensive inventory of rentals listings for home seekers. Empowering these frontline teams to be their best will be a major focus as we scale. You will be joining a forward-thinking group of Marketers on our B2B Channels Marketing team who are crafting the next wave of innovation through our people, partners and experiences! As a contributor to this work, you will join a cross-functional team of players across Marketing, Sales, Product, Sales Operations and Talent Development to drive this enablement work by delivering dynamic content, streamlined communications, tooling integration, and impactful sales training material to our frontline teams to ensure their success.

About the role

The Frontline Marketing Senior Specialist will be at the forefront of developing the effective content, communications, sales tools and resources for our rentals frontline team of Sales Executives, Strategic Account Executives, Business Advisors and Business Development reps to ensure the best outcomes. This role will have a unique opportunity to impact and influence how our frontline teams show up and deliver a better experience for partners through effective tooling, resources, content and communications. This role will also be critical in implementing integrated marketing strategies that will drive growth for the Zillow Rentals business.

Core Responsibilities

• Build: Responsible for creating end-to-end enablement content and collateral, including creatively crafting copy and messaging. Translate insights and market data into consumable assets for Sales, while proactively identifying, creatively solutioning, and executing the best methods for delivering the 'right message, right time' strategy for our frontline teams.

• Maintain: Maintain our enablement repository of resources, content and collateral to allow easy access to material for sales to successfully use throughout the sales cycle. Ensure repository is up to date, with latest Marketing messaging frameworks, claims and data to enable sales to land our competitive differentiation with our audience.

• Communicate: Develop new ways to activate the frontline teams as part of integrated marketing initiatives, including co-ownership of sales-floor GTMs. Will liaison between the frontline and other marketing teams including Product Marketing, Lifecycle Marketing, Brand Marketing, Social and more.

• Train: Partner with the Talent Development/Management, Sales and Operations teams to ensure sales training materials are best-in-class and inline with marketing toolkit messaging; this material will be leveraged in everything from new hire onboarding to ongoing education.

• Engage: Invest in frontline research to collect critical feedback and insights and keep a pulse on needs. Create and improve our process for how we aggregate and synthesize all frontline team feedback to allow for deeper analysis and insights generation.

• Analyze: Drive the analysis of usage and adoption of the tools, process, and assets we create for our frontline teams. Understand misses, wins, gaps, and provide meaningful solutions to ultimately drive better customer outcomes. Responsible for assembling frontline insights and key metrics for core deliverables including monthly business reviews and executive updates.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $84,700.00 - $135,300.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state