Director, Global Field Marketing & Events

Have you lead global field marketing teams for a diagnostic, precision medicine or digital health organisation? Do you bring solid awareness of building demand, and driving strategies for revenue pipeline for international/global organisations?

If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS marketing team as Director, Field & Events Marketing, and enable us to make a positive impact on the outcomes for cancer & rare disease patients worldwide.

Enjoy the flexibility of a hybrid work schedule allowing 2 days PW home working, collaborating closely with colleagues in our Boston Fenway corporate office.

Our mission

We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Your mission

Reporting to the VP Marketing, as Head of Field Marketing you will lead and develop a global team of Field Marketing Managers and their direct reports, including SDRs and event coordinators. You will be responsible for driving demand generation, pipeline growth, and executing regional marketing strategies across key territories such as APAC, NORAM, and LATAM. Your role will involve close collaboration with sales, distributors, and cross-functional teams to deliver impactful campaigns, events, and programs that support commercial objectives and accelerate business growth. You will also oversee marketing analytics, reporting, and budget management to ensure data-driven decision making and continuous improvement.

The value you add

• Lead and develop a global team of field marketing managers, events specialists and sales development representations, to generate top of funnel activity, enable sales growth and drive regional marketing success.
• Own the planning and execution of targeted marketing campaigns and events across multiple regions, with a focus on pipeline generation and revenue growth.
• Utilize marketing automation tools such as Salesforce and Pardot to track, analyze, and optimize lead generation and qualification processes.
• Drive data-driven decision making by monitoring KPIs, managing budgets, and continuously refining marketing tactics to meet marketing revenue pipeline (MAR) and NQL/SQL (Non-Qualified Lead / Sales Qualified Lead) targets.
• Partner closely with regional field sales leaders to ensure seamless handoff processes, define shared success metrics, and create targeted enablement programs that equip SDRs with region-specific messaging, account intelligence, and event follow-up.
• Collaborate with SDR teams to develop and refine lead qualification criteria, response protocols, and nurture sequences for field marketing-generated pipeline, ensuring speed-to-lead standards are met and conversion rates consistently improve across all regions

Requirements

We know that every background is different, but to be best set for success we see you bringing:

• Proven experience (at least 7 years) in field marketing, preferably within life sciences, genomics, or biotech industries.
• Demonstrated success managing and scaling marketing teams, including direct management of field marketing managers and SDRs.
• Strong expertise in demand generation, pipeline building, and marketing qualified lead (MQL) and sales qualified lead (SQL) management.
• Deep understanding of marketing technologies and platforms such as Salesforce, Pardot, SEO, and campaign management tools.
• Ability to analyze and interpret marketing data and KPIs to drive continuous improvement and meet ambitious pipeline and revenue targets.
• Willingness and ability to be hands-on as a working manager, balancing strategic leadership with day-to-day execution.

As a public organisation facing ongoing commercial growth, you will bring a success-orientated and solutions-focused mindset that embraces team collaborations, change, growth and inclusion.

As an international organisation, English is our primary business language and you will need to bring full fluency in English. As part of your recruitment journey, you should expect to meet English-only speakers, so for best chances of success, you should include your CV in English. Non-English CVs have a high likelihood of being rejected at application stage.

Benefits

You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.

Business recognition and accolades include: 

• World's most inn