Digital Analyst

About the job you’re considering

We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business. This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly. The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity. Prefer candidates from any of these locations Dallas, Atlanta , Chicago or New York.

Your role

•    Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation.
•    Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment.
•    Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA).
•    Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc).
•    Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms.
•    Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking.
•    Ensure accurate GA4 tracking for all key user interactions and digital performance measurement.
•    Interpret data with statistical rigor and translate findings into clear, actionable insights.
•    Identify trends, anomalies, and opportunities to improve ecommerce performance.
•    Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs.
•    Present findings and recommendations to stakeholders in a clear and compelling way.
•    Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
•    Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements.

Your skills and experience

•    Strong expertise in GA4 and its event-based tracking model.
•    Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables.
•    Familiarity with JavaScript and Best Practices.

#LI-MS4 #LI-REMOTE

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

• Flexible work
• Healthcare including dental, vision, mental health, and well-being programs
• Financial well-being programs such as 401(k) and Employee Share Ownership Plan
• Paid time off and paid holidays
• Paid parental leave
• Family building benefits like adoption assistance, surrogacy, and cryopreservation
• Social well-being benefits like subsidized back-up child/elder care and tutoring
• Mentoring, coaching and learning programs
• Employee Resource Groups
• Disaster Relief

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to
engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.

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