Senior Manager, Marketing Automation Lead, Orchestration & Marketing Automation

Position Summary

The Senior Manager, Marketing Automation Lead, Orchestration & Marketing Automation is responsible for cross-functional partnership and collaboration across Omnichannel COE, Brand & IT. This position is responsible for the operational support of Otsuka's evolving Orchestration capabilities as well as techno-functional resource in partnership with IT. This position has vendor leadership responsibilities to support planning and execution of customer journeys across digital platforms. In addition, the position will require experience in Cloud technologies, integration methodologies and strong collaboration across Omnichannel COE, Brand Analytics to enable measurement of key insights.

Job Description

Key Job Responsibilities:

• Effectively manage the development, launch and measurement of email and digital campaigns across the organization by collaborating with key stakeholders
• Understand the complex Omnichannel Marketing environment and look for opportunities to leverage Orchestration cloud technology to support enabling an integrated customer experience spanning both online and offline channels to connect the customer with the organization’s offerings
• Share best practices across brand teams
• Mapping business capabilities to the platform capabilities and support evolving brand tactics
• Collaborate with IT to identify technology capabilities to support digital marketing capabilities, improve agility and efficiencies.
• Develop and align with Brand Counterparts on key business strategies and tactics that pertain to omnichannel digital campaigns during Brand Planning
• Ensure the adherence to business and compliance rules during the execution of commercial SalesForce Marketing cloud projects
• Ownership of the campaign project milestones and deadlines
• Improve processes to support stakeholders and project development
• Manage across multiple agencies to ensure the successful execution of our email and digital campaigns
• Vendor and contract management responsibilities in partnership with Otsuka procurement teams

Qualifications

Required

• Bachelor’s degree or equivalent
• 5 -10 years of pharmaceutical industry and/or marketing operations experience
• Expertise in independently managing large projects with multiple workstreams
• Experience partnering directly with Brand Teams and managing across agencies
• Experience as a techno-functional resource for omnichannel data strategy and platform capabilities.
• Results-driven with a high sense of urgency and accountability: ability to meet business objectives, deliverables and timely completion of initiatives with a cross-functional team
• High standards for accuracy in written and verbal communication
• Excellent interpersonal and communication skills
• Knowledge of the commercial pharmaceutical industry and major functional areas
• Strong managerial, problem-solving and decision-making skills
• Ability to function effectively under conditions of uncertainty and ambiguity
• Aptitude to navigate competing demands and skilled at reprioritization
• Ability to effectively utilize project management tools and software
• Up to 10% travel is required based upon business needs

Preferred

• Strategic planning experience within sales and marketing
• Knowledge of working across strategic alliances
• Understanding of Project Management Methodologies including Agile
• Knowledge of Cloud technologies, Segmentation, Automation, Activation capabilities including a Customer Data Platform

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

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