Vice President, Media Analytics

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

This leadership role is embedded in the Peacock Decision Sciences team and partners closely with marketing leadership.  Primary focus is developing insights into Peacock media performance and transforming those insights into growth-maximizing decisions. 

Responsibilities:

• Conceive and execute analytics strategy for media measurement, insights and optimization for Peacock digital and off-line media (e.g., social, programmatic, device, television)
• Cultivate strong working relationship with marketing leadership of Peacock and other NBCU brands (including agency partners)
• Collaborate with marketing leadership to define shared objectives, develop analytic plans and execute analyses that drive business change
• Demonstrate strategic agility and thought leadership in collaboration with marketing leaders to evolve KPIs and measurement approaches
• Work with stakeholders to build and prioritize media test & learn agenda
• Synthesize complex analyses of media performance and user-level behavior on the Peacock platform into digestible, impactful insights for a variety of audiences
• Design, implement and evolve advanced media measurement techniques to guide decision-making, including control holdout design, A/B testing, Multi-Touch Attribution (MTA) and Marketing Mix Models (MMM)
• Transform organic social campaign and sentiment signals into digestible narratives and recommendations to grow audience engagement on Peacock
• Conduct downstream analyses of user-behavior on platform and develop audience segmentation and targeting strategies to drive growth
• Develop self-serve dashboards to enable ‘analytics as a team sport’ and evangelize data democratization throughout the organization
• Recruit, develop and supervise a team of analytics professionals who combine technical skills with strong communication and business acumen
• Partner with Data Science team to guide predictive modeling efforts including customer lifetime value and other audience targeting models
• Take ownership of projects and analyses from conception through execution, presentation, and follow-through, collaborating with relevant partners
• Champion a diverse, equitable, and inclusive work culture at Peacock.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. 

Salary range: $215,000 - $260,000 (bonus and long-te