Channel Marketing Manager - Retail

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

Position location/hybrid – Hybrid, 3 days per week, in Deerfield, IL.

Occasional travel required (up to 20%).

Key Responsibilities:

• Strategic Leadership: Develop and own the overall channel marketing strategy. Assess current programs, identify gaps, and build a forward-looking plan that aligns with business goals and P&L objectives.
• Execution Excellence: Lead the planning and execution of channel-specific marketing campaigns and programs. Ensure all initiatives are delivered on time, on budget, and with measurable results.
• Cross-Functional Collaboration: Partner with Sales, Product Management, Brand, and Digital teams to align on priorities, support product launches, and drive channel growth initiatives.
• Market & Competitive Insights: Analyze market trends, customer behavior, and competitive activity to inform strategy and optimize marketing efforts.
• Sales Enablement: Ensure the sales team is equipped with modern marketing tools, compelling collateral, and training to drive success in the field.
• Performance Measurement: Track and report on the effectiveness of channel marketing programs. Continuously refine strategies based on data and feedback.

Additional responsibilities:

• Design the retail channel marketing strategy.  Influence, and align with sales colleagues, key internal business partners, and other cross-functional teams
• Develop & execute retail channel off-shelf promotional strategies
• Develop & execute retail channel merchandising strategies to elevate our brand experience with consumers
• Collaborate with Product Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
• Understand business unit P&L objectives to make sound go-to-market recommendations in order to drive top and bottom-line growth.
• Collaborate with sales, product management, and brand execution teams in the areas of:
  • Growth initiatives
  • Program development and implementation
  • Research including competitive insights and recommendations
  • Presentations and training delivery on new and existing products
• Develop & execute Tradeshow strategy & execution
• Develop & execute sales enablement content – print, digital, and marketing content portal
• Serve as key contributor to new product commercialization planning & execution; represent the retail channel in Commercialization & Go-to-Market decisions
• Provide input to brand, digital, video & merchandising messaging and ensure they align with the overall channel strategy and drive the best possible consumer experience.  Drive prioritization and execution of channel-specific content in partnership with cross-functional teams.
• Build and maintain channel expertise through customer collaboration and presentations, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
• Lead cross-functional planning to ensure alignment and preparedness across multiple stakeholders – delivering on time and on-quality work
• Partner with brand execution team to ensure development of digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.
• Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
• Evaluate and improve existing channel marketing strategies
• Develop, execute, and track annual marketing budgeting process.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Minimum of five (5) years of product management, or marketing experience required. Channel Leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.
• Demonstrated ability to influe