Senior Lifecycle Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand generating programs across our global prospect and web audience. As a Senior Lifecycle Marketing Manager, you will build and optimize end-to-end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom-line revenue. In this role, you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI-led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.

 

This role is ideal for a data-driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product-Led Growth initiatives and partner closely with cross-functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.

 

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

 

Responsibility

• Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets

• Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper-personalization at scale

• Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers

• Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs

• Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion

• Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and a continuous optimization loop

• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional stakeholders aligned and supportive of programs

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business

• Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes

• Experience with strategizing and executing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results

• Experience designing, prioritizing, and executing A/B testing programs at scale

• Bachelor’s degree in marketing, business, or related field

Preferred

• Strong experimentation mindset

• Strong project management skills and attention to detail

• Dynamic, highly motivated, organized, self-starter

• Excellent written and verbal communication

• Highly analytical and metrics-driven and ability to drive insights and trends from data

• Experience with m