Senior Marketing Manager

This is a U.S. based position. All of the programs we support require U.S. citizenship to be eligible for employment. All work must be conducted within the continental U.S.

Who we are:

Raft (https://TeamRaft.com) is a customer-obsessed non-traditional small business with a purposeful focus on Distributed Data Systems, Platforms at Scale, and Complex Application Development, with headquarters in McLean, VA. Our range of clients include innovative federal and public agencies leveraging design thinking, cutting edge tech stack, and cloud native ecosystem. We build digital solutions that impact the lives of millions of Americans.

About the role:

We are seeking an experienced and results-driven Senior Marketing Manager to serve as the primary executor and partner for the Vice President of Marketing. This role will be critical in translating high-level marketing strategies into actionable plans and delivering impactful campaigns that drive business growth. The ideal candidate is a strong project manager, creative thinker, and seasoned marketer with a track record of delivering results in a dynamic environment.

• Strategic Execution:
  • Collaborate closely with the VP of Marketing to understand and implement strategic marketing initiatives.
  • Translate high-level marketing goals into detailed, actionable plans with clear deliverables and timelines.
  • Lead the execution of integrated marketing campaigns, including digital, content, events, and brand marketing.
• Campaign Management:
  • Develop, manage, and execute marketing campaigns that align with business objectives and KPIs.
  • Oversee campaign workflows, ensuring deliverables are on time, on budget, and aligned with brand standards.
  • Work with cross-functional teams to ensure consistent messaging and branding across all channels.
• Team Leadership & Collaboration:
  • Provide guidance and mentorship to junior marketing team members, fostering a culture of excellence and innovation.
  • Act as the primary point of contact for vendors, agencies, and other external partners.
  • Liaise between the marketing team and other departments to ensure alignment on key initiatives.
• Performance Analysis & Reporting:
  • Monitor campaign performance metrics and generate insights to optimize future initiatives.
  • Present campaign results and recommendations to the VP of Marketing and leadership team.
  • Maintain dashboards and trackers to ensure transparency and accountability across marketing efforts.
• Project Management:
  • Manage complex marketing projects, ensuring all stakeholders are aligned and deliverables meet high standards.
  • Prioritize and allocate resources effectively, balancing short-term needs with long-term objectives.
  • Identify and mitigate risks to ensure successful project outcomes.

What we are looking for: 

• Education: 
  • Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
• Experience: 
  • 7+ years of experience in marketing, with a strong background in campaign execution and project management.
  • Proven success in managing integrated marketing campaigns across multiple channels.
  • Strong knowledge of digital marketing, content strategy, and analytics tools.
  • Exceptional organizational, communication, and presentation skills.
• Technical Proficiency
  • Proficiency in marketing tools such as HubSpot, Salesforce, Google Analytics, and project management platforms (e.g., Asana, Trello).
  • Familiarity with design and content tools such as Adobe Creative Suite, Canva, and CMS platforms (e.g., WordPress).
• Leadership Qualities
  • Demonstrated ability to lead and inspire teams, manage multiple projects, and meet tight deadlines.
  • Strong strategic thinking skills with the ability to execute at a tactical level.
  • Adept at working collaborative