Marketing Operations Specialist/Senior Specialist

Job Title: Senior Marketing Operations Specialist 

About the Role 

SS&C Advent, a leading provider of award-winning software and services for the global investment management industry, is seeking a Senior Marketing Operations Specialist to join our team. 

As a member of the Marketing Operations team, you will partner closely with marketers, sales stakeholders, and fellow operations professionals to execute and optimize lead generation, client engagement, email, and event marketing programs. 

The ideal candidate combines strong technical aptitude with exceptional attention to detail, personal accountability, and a commitment to delivering high-quality work. This role is well-suited for someone who enjoys hands-on execution, takes ownership of their responsibilities, and thrives in a fast-paced environment where accuracy and reliability matter. 

This is an individual contributor role with significant campaign production responsibilities and requires direct, hands-on experience with Marketo and Salesforce. 

Why Join SS&C  

SS&C combines proprietary technology with deep industry expertise to support complex financial and health care operations. Our teams design, implement, and operate solutions that help clients manage data, automate processes, and scale their businesses with confidence. 

You will work with industry experts, modern platforms, and evolving technologies, gaining exposure to real-world operational challenges and large-scale enterprise environments. 

How You Will Make an Impact    

• Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs. 

• Manage campaign requests through a structured ticketing and project management process using Adobe Workfront. 

• Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch. 

• Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives. 

• Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions. 

• Maintain campaign documentation, operational standards, and process guides. 

• Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution. 

• Monitor campaign performance and assist with reporting, data quality, and operational best practices. 

• Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem. 

• Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.