Vice President Global Marketing for Mastercard Strategic Growth

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Vice President Global Marketing for Mastercard Strategic Growth

Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. At Mastercard, we’re connecting the ‘why’ of our purpose to the ‘what’ of our fundamental business strategy to ensure we deliver long-term growth for our shareholders, build trust with stakeholders, and contribute to a more equitable and prosperous world.

Mastercard Strategic Growth is responsible for growing strategic partnerships, scaling new business opportunities, and advancing the company’s efforts to partner with governments and other institutions to address major societal and economic issues. Mastercard Strategic Growth drives financial inclusion and inclusive growth efforts and works to develop new businesses key to the company’s strategic growth.

Join the industry’s most passionate, motivated & engaged global team. Our employees are encouraged to drive innovation every day in support of a more connected world.

The Vice President Global Marketing for Mastercard Strategic Growth is member of the larger Global B2B & Product Marketing organization and works closely with the product & business team for Mastercard Strategic Growth to create marketing solutions for customers, governments and the public sector leveraging Mastercard’s assets and marketing platforms and deliver a consistent and differentiated consumer/customer and stakeholder experience.

• Do you have a passion for Marketing?
• Are you an experienced B2C and B2B marketer?
• Do you have high interest in the public sector and the inclusive, efficient and sustainable economic development?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?

We are looking for a top performer with entrepreneurial spirit and ambition to play a key role in promoting superior consumer experiences and customer-centric business solutions, working with exceptional colleagues around the globe to accelerate awareness, and impact.

The Role:
The Vice President Global B2B Marketing for Mastercard Strategic Growth is responsible for shaping the marketing strategy and GTM marketing plans and to capture identified opportunities to build our brand within the public, non-profit and philanthropic sectors and fuel our business while creating strategic advantage. This includes increasing the attribution to Mastercard brand for ESG/government related themes and thought leadership and to advance our event strategy to extend our reach to meet audiences where they are: in person, out of home, as humans. The VP will extend our reach to meet audiences where they are: in person, out of home, and as humans. The VP will focus on growing and nurturing customer relationships to drive leads and increase digital discoverability and to drive business impact integrating to our business priorities setting benchmark KPIs and consolidate measures of true impact: use insights to optimize strategies

The role comprises
• Development the marketing strategy and business impact drivers to fuse the philanthropic, public and commercial impact requirements.
• Establishing of a sophisticated performance and impact measurement approach
• Drive a culture of learning through creative/narrative testing, learning, sharing and optimizing across the full range of content distribution media channels and your own team members/ direct reports
• Build and maintain strong working relationships with the local and regional marketing and business partners and ensure local objectives are aligned with Global marketing initiatives and cater to emerging opportunities
• Development and directing overarching external and internal engagement strategy including: stakeholder mapping; relationship management; producing high-quality events; digital, social and traditional media; content creation and dissemination
• Collaborates with leadership to maximize alignment among research, data philanthropy, programs and engagement teams
• Works collaboratively with corporate communications team to identify story angles an