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BA

Business Development Manager

Barco
United Statesfull_timeVerifiedPosted 17 Jun 2026

About the role

Primary Responsibilities:

  • Effective demonstration of Barco Healthcare’s imaging technologies at the hospitals, health systems, and end user accounts.
  • Achieve regional sales targets and track opportunities from discovery to close.
  • Perform product demonstrations at clinical sites to highlight product differentiation based on clinical, operational, and financial factors.
  • Effective communication of the company’s value proposition with key decision makers to include Director of Radiology, Chief of Radiology, Clinical IT, Purchasing and other key department management personnel.
  • Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase.
  • Cultivate new customer relationships and maintain a strong focus on current customers through the effective use of sales and service organizations.
  • Ability to detail technical product features, benefits, and attributes to various staff positions in healthcare customers.
  • Provide sales support to national value-added resellers, regional distributors, integrated solution providers, and OEM Partners.
  • Development and execution of regional business plans that employs strategic account segmentation.

 

Skills and Experience Required:

  • Healthcare IT and capital equipment sales experience preferred.
  • Minimum 5 years of sales/industry experience in an industry that requires complex sales.
  • Experience interacting with physicians as part of a complex sales process.
  • Successful, documented sales track record of achievement
  • Familiarity with CRM systems is required.
  • Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.
  • Excellent phone and presentation skills
  • Proven demonstration skills and technical products
  • Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.

 

 

 

Education:

  • Bachelor's Degree preferred

 

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Company

Barco

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