Business Development Executive, Platforms

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

JOB SUMMARY

The Business Development Executive will work across all Vericast Core Sales teams (Print, Digital, Financial Services) to identify and qualify opportunities for 1st party data management, enrichment, and activation. You will act as the primary subject matter expert (SME) for NXTDRIVE for all Vericast Core Sales teams and existing Vericast customers.  In the position you will engage with marketing leaders at direct brands to understand their 1st party data/customer challenges and discuss how NXTDRIVE solves for those challenges. Performance for this position will be measured based on number of leads generated and overall client adoption of NXTDRIVE among existing Vericast customer base. They must develop strong internal relationships, which will allow them to proactively identify opportunity and influence customer consideration for the NXTDRIVE platform.

Qualifications

KEY DUTIES/RESPONSIBILITIES

• Responsible for NXTDRIVE lead generation strategy among existing Vericast customers, providing 1st party data management subject matter expertise, and successfully identifying, warming, and transferring sales qualified leads (SQL’s) to NXTDRIVE Sales team
• Partner with Strategy and Revenue Operations teams and utilize tools (Winmo, Pathmatics, etc) to identify ideal prospect accounts within Vericast client base
• Provide market feedback to NXTDRIVE Sales team, Product team, and company leadership regarding customer receptivity and competition
• Work collaboratively with Vericast Core Sales teams to secure customer meetings to discuss 1st party data management and enrichment
• Serve as NXTDRIVE SME internally for Vericast Core sellers and externally for current customers, attending client meetings virtually and in-person
• Attend (and present where appropriate at) Vericast-sponsored conferences to build awareness for NXTDRIVE offering
• Ask discovery questions and gather necessary information in customer conversations to qualify or disqualify leads
• Transition SQL’s to the NXTDRIVE Sales team for further development

Up to 40% travel.

EDUCATION

Bachelor’s degree preferred

REQUIRED QUALIFICATIONS AND EXPERIENCE

• • 7+ years in a quota carrying sales role; demonstrated consistent success meeting/exceeding revenue attainment goals
  • 5+ years experience of MarTech, AdTech, or digital media sales experience
  • Excellent negotiation skills, proven track record of successfully pitching for business
  • Proven track record of increasing revenue with new business development
  • Customer focused with the ability to make immediate informed business decisions with available data
  • Masterful understanding of Digital Media and Marketing Technology landscape
  • High degree of creativity, self-motivation, and drive
  • A team player able to integrate seamlessly within a matrix sales organization

Additional Information

Base Salary Range: $110,000 - $135,000

Position is eligible for a sales incentive/commission program

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we do not just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications