Senior Manager, International Business Management

Job Description

As Sr. Manager, International Business Management, you will serve as the business leader for Balsam Hill's Canada and Australia regions, with P&L accountability for both markets. Your primary focus will be leading the strategic transition from online-only to omni-channel retailing in these regions, while collaborating with cross-functional teams to identify and execute additional growth opportunities that drive revenue and profitability. 

Reporting to the SVP of International, you'll partner closely with marketing, e-commerce, logistics, wholesale, retail operations, finance, legal, and product teams to enhance brand presence and business performance in these strategic markets. This full-time position is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. 

What you'll do: 

Regional Business Leadership & P&L Ownership 

• Serve as the business leader for Canada and Australia with full P&L responsibility, ensuring alignment with revenue, margin, and brand goals 

• Develop and manage forecasts, budgets, and P&L performance at the regional level, balancing short-term profit targets with long-term growth investments 

• Define and track KPIs—including revenue, margin, conversion, CAC, and market penetration—using dashboards and analytics (in partnership with Data Insights and other teams) 

• Lead business reviews, surfacing key trends, risks, and opportunities, and delivering clear, insight-driven recommendations 

• Drive seasonal pricing and promotional effectiveness through enterprise platforms and strong cross-functional alignment 

• Guide direct report(s) and partners by identifying growth opportunities, leveraging strengths, and developing talent for broader organizational impact 

Omni-Channel Transformation & Growth Strategy 

• Lead the strategic transition from online-only to omni-channel retailing in Canada and Australia, developing and executing go-to-market strategies across digital and wholesale channels 

• Identify, evaluate, and prioritize growth opportunities within existing markets—including new channel partnerships, marketplaces, and customer segment development 

• Drive a robust learning agenda by partnering with Consumer Insights and other data-focused teams, asking incisive business questions that translate customer and market data into actionable insights fueling strategic growth decisions 

• Build business cases and lead strategic decisions grounded in data, market insights, and operational readiness 

• Represent customer and market needs to influence product, pricing, promotional, and channel decisions across global teams 

• Drive cross-functional execution across ecommerce, marketing, logistics, finance, merchandising, legal, and operations to achieve regional and channel-specific goals 

What you bring to the table: 

• 7+ years in international business management, omni-channel retail, and leadership in retail. Experience in e-commerce is a must have 

• Proven track record managing and scaling business performance in 2+ international markets, ideally including Canada and/or Australia 

• Demonstrated end-to-end P&L management, forecasting, and budgeting experience 

• Strong execution experience in omni-channel environments—successfully managing online, retail, and/or wholesale channels 

• Excellent communication skills with the ability to influence and align cross-functional stakeholders at all levels 

• Cross-functional leadership experience partnering with multiple business functions 

• Strong analytical thinking, negotiation skills, and business acumen 

• Sound judgment and decision-making ability in ambiguous situations, even when data is limited 

• Bachelor's degree required; MBA or equivalent advanced degree preferred 

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.    

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful way