Senior Director - Brand Marketing W and EDITION

JOB SUMMARY 

As part of The Luxury Group at Marriott International, W Hotels and EDITION represent the forefront of modern luxury and lifestyle—bold, culturally relevant, and creatively led. 

We are seeking a Senior Director, Brand Marketing to lead and define the marketing strategy for both W Hotels and EDITION, with a particular emphasis on global strategic marketing leadership and continent implementation across the U.S. and Canada for both brands. This position is responsible for developing marketing plans, leading high-impact campaigns, and driving both brand equity and commercial performance. The role will serve as the senior marketing voice on the W & EDITION leadership team, managing a team of marketers and agencies while partnering cross-functionally across global brand management, digital, PR, partnerships, creative, and continent teams.

CANDIDATE PROFILE

Qualifications and Attributes

• 10+ years of progressive experience in luxury or lifestyle brand marketing, preferably across travel, fashion, retail, media, or entertainment.

• Bachelor’s degree in Marketing, Business, or a related field (advanced degree a plus).

• Proven ability to build brands, lead teams, and create culturally resonant marketing programs.

• Experience with brand positioning, creative development, and integrated campaign execution.

• Strong grasp of the luxury consumer mindset and how to balance creative storytelling with commercial impact.

• Experience working in or leading within a matrixed, global organization.

• Excellent communication, presentation, and cross-functional leadership skills.

• Passion for culture, travel, design, and the evolving definition of modern luxury.

 

Education and Experience Preferred

• 4-year degree from an accredited university in Business Administration, Marketing, or related

• 10+ years of relevant professional experience in luxury or lifestyle marketing or related function, demonstrating

• progressive career growth and pattern of exceptional performance.

• Previous experience as a member of a senior executive or regional team

 

Key Responsibilities

Strategic Marketing Leadership

• Lead the global brand marketing strategy for W Hotels, aligning with brand positioning and long-term growth objectives.

• Oversee continent brand marketing strategy and execution for both W Hotels and EDITION in the U.S. & Canada.

• Act as the central marketing lead for the W & EDITION brands—driving differentiation, visibility, and desirability in-market.

Integrated Marketing & Content

• Develop integrated campaigns across paid, owned, and earned channels—including digital, social, PR, experiential, partnerships, and hotel activations.

• Serve as brand guardian across all touchpoints including Marriott.com, whotels.com, editionhotels.com, and social platforms.

• Guide the development of messaging, tone, and brand storytelling to ensure consistency and global resonance.

Cross-Functional Collaboration

• Partner closely with Brand Management, Global Sales, PR, Partnerships, Content, Ecommerce, and Continent Marketing to align marketing initiatives with business goals.

• Collaborate with Creative and Agency teams to bring campaigns and activations to life.

• Serve as a connector between global strategy and continent activation.

Team Leadership & Talent Development

• Lead and mentor the W Hotels & EDITON brand marketing team, fostering a culture of creativity, collaboration, and performance.

• Guide cross-functional and agency teams through project execution and measurement.

• Champion career development and support growth opportunities for individual contributors.

 

Budget, Planning & Performance

• Manage annual brand marketing budgets and program investments.

• Track and report on performance, brand scorecards, and marketing ROI in collaboration with Finance, Insights, and Analytics teams.

• Own the development of annual marketing plans and key deliverables across teams.

 

CORE WORK ACTIVITIES

• Establishing and executing brand-wide marketing plans, strategies and programs

• Determines and drives effective marketing approach for the brand across all consumer-facing touch points in collaboration with global

marketing, brand management, public relations, ecommerce, owner services, sales, field marketing, continental teams and other organizations, to support the positioning and growth of W Hotels & EDITION

• Serves as central point-of-contact for marketing the brand to drive differentiation and activation of the brands