Senior Product Marketing Lead, Checkout

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

Shopify is seeking a Senior Product Marketing Lead that will be responsible for building awareness and driving adoption of Shopify Checkout with merchants and developers. They will work closely with cross-functional teams to generate audience and market insights, define segmentation, and craft positioning and messaging, highlighting how Checkout fits into our overall platform story.

The ideal candidate will have a strong understanding of merchant and developer audiences, along with a strong background leading teams, crafting go-to-market strategies, driving sales enablement, and managing overall product success. The ideal candidate will be a collaborative team leader who brings energy and creativity to deliver high-impact product marketing strategies and marketing communications that highlights product value and delivers measurable results to the business. This person will thrive in a fast-paced, growth-oriented environment, ensuring the success of our product launches and driving continued adoption.

The Impact You Will Have

• Define positioning and messaging for Shopify Checkout’s products and features, ensuring a clear and compelling value proposition
• Own the go-to-market strategy and execution for new and existing products, aligning initiatives across the customer lifecycle
• Define the best approach to communicate product value, understanding user segmentation, product roadmap, market trends, and strategy
• Own the marketing communications strategy, including distribution channels and campaign plans
• Develop sales enablement collateral, such as presentations, battle cards, and case studies, to support the sales process and drive growth
• Develop growth plans with defined success metrics, tracking and analyzing performance to optimize campaigns and increase product adoption
• Understand data and insights, developing a deep understanding of our target audience across merchant and developer use cases.
• Lead a team of seasoned product marketers, defining the GTM vision and strategy for the overarching Shopify Checkout product portfolio.

Qualifications

• Proven experience in product marketing, with a focus on go-to-market strategies, sales enablement, and driving product adoption
• Strong understanding of the commerce industry, including checkout and payments solutions and online retail trends
• Strategic thinker with a customer-centric mindset, able to identify market opportunities and develop effective go-to-market strategies
• Experience developing content and writing engaging stories with a deep understanding of merchants and developers in the commerce space
• Analytical mindset with the ability to leverage data, insights, and research to drive decisions and measure the impact of efforts
• Excellent written and verbal communication skills, with the ability to craft impactful product messaging
• Comfort with being a flexible, cross-functional team player in a fast-paced, often ambiguous, environment
• Strong project management skills with the ability to prioritize efforts based on need
• Ability to succeed in a fast-paced and rapidly changing environment
• Strong background in leading teams and people management

It would be a bonus if you have:

• Experience with commerce platforms and ecosystems
• Experience in a B2B, product-led SaaS organization