Director of Marketing, Retina HCP Professional and Facility Lead - Irvine, CA

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Marketing Director, Retina HCP Professional and Facility lead reports to the Head of Marketing, US Retina. The Director leads the Retina on-market innovation marketing team, including oversight of direct reports who will support the development of the go-to-market plan.  They will serve as the brand champion for each Retina innovation program and work with the cross functional team to build the launch strategy and go to market plan.  This key leadership role will set strategic direction and oversee the development and execution of comprehensive marketing plans targeting healthcare providers, ambulatory surgery centers, hospital outpatient surgical centers, healthcare decision makers, and practice administrators.  The position requires deep knowledge of market drivers, competitive landscape, provider and stakeholder dynamics, and the ability to translate local business insights into actionable strategies for optimal brand performance. Responsibilities include building Commercial go to market plan, leading launch readiness reviews with AbbVie leadership, and working with external partners to design and implement the distribution and pricing models. The role demands proactive problem solving, creative solution development, and strict adherence to AbbVie policies and regulatory standards.

Key Job Responsibilities

• Lead and mentor the Retina innovation marketing team, fostering a high-performance culture
• Collaborate closely with cross function teams (sales, national accounts, market access, medical affairs, operations, finance, R&D, regulatory, compliance and legal teams) to ensure integrated execution of brand initiatives.
• Partner with the lead Clinical Trainer, and clinical trai