Sr. Customer Marketing Manager

About Lyra HealthLyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the RoleAs a Sr. Customer Marketing Manager, you will play a key role in driving member registration and customer engagement with Lyra Health. This role focuses on collaborating closely with our customers to effectively consult and gain approvals to and implement member engagement programs, while adapting strategies to meet specific needs, especially for hard-to-reach populations. We’re looking for a self-starter and leader who can drive initiatives independently and work comfortably across multiple teams—including Customer Success, Workforce Transformation, Creative Design, Content, and other cross-functional departments.
This role is ideal for someone who is both a strategic thinker and a hands-on leader, capable of driving initiatives, measuring success, and adapting approaches in collaboration with cross-functional teams.

Responsibilities:

• Develop Marketing Plans: Confidently design and present integrated communication strategies  to top customers that deliver on  registration and utilization goals and are aligned to a customer’s unique priorities.
• Drive Member Registration and Utilization: Craft and execute member marketing plans at key moments of the customer lifecycle, launch, ongoing engagement, and renewal with a focus on maximizing member registrations and contribute to overall benefit program value for customers.
• Customize Approaches for Unique Populations: Proactively adapt our standard member engagement program to address specific customer needs, with creative solutions for engaging hard-to-reach member groups.
• Cross-Functional Collaboration: Work cross-functionally with Customer Success, Workforce Transformation, Content, and Design teams to ensure alignment and effective project management.
• Leadership and Independence: Take initiative, manage projects autonomously, and drive results without the need for close supervision. Use data-driven insights to measure success and pivot strategies as needed.
• Relationship Building: Establish strong, lasting relationships with customers, Customer Success, and other GTM teams to ensure a unified approach that delivers on high-level goals of utilization, customer retention, and new bookings
• Asset and Process Management: Oversee the production of customer-specific marketing assets, coordinating with design teams to meet deadlines and scaling processes for member engagement over time.

Qualifications:

• Experience: 8+ years in marketing with a focus on digital or consumer health, particularly in B2B2C contexts.
• Communication Skills: Excellent written, verbal, and presentation skills.
• Project Management: Demonstrated success in cross-functional project management and meeting tight customer timelines.
• Customer Management: Proven experience in customer-facing roles with strong track record of persuading diverse customer personalities to adopt your recommendations.
• Data-Driven: Analytical mindset with a track record of using data to inform marketing strategies and reporting on results.
• Leadership and Self-Motivation: A self-starter who works well independently, managing projects without hand-holding, and bringing forward solutions proactively.
• Adaptability: Highly organized, with a proactive approach to balancing priorities in a dynamic environment.
• Technical Tools: Familiarity with JIRA, Salesforce, Tableau, and Confluence is a plus.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting