Director, Global Digital Marketing

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, Tiny Tina Wonderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

The Director of Global Digital Marketing for 31U, reporting to the Senior Director of Marketing, plays a crucial role in integrating social, community, and influencer/creator marketing throughout the game's lifecycle. Serving as the key liaison between digital community marketing and the global integrated marketing team, this role involves project management, timeline building, and optimizing workflows to ensure projects are delivered on time and within budget. 

You will be responsible for leading campaign social strategy, integrating social plans with creator + influencer teams, and collaborating with our community platforms + content teams focused on Twitch, Discord and Reddit to amplify efforts and build consumer affinity. The director will work closely with cross-functional teams, including live service, go-to-market and global and territory marketing teams. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.

The director is tasked with developing the global digital marketing strategy for continuous brand and game awareness, emphasizing an always-on, innovative approach. Responsibilities extend to prioritizing channels, social content strategy, and connecting the dots between social channels, community and influencer/creator marketing. Collaboration with the Live Service marketing team is essential to develop strategies and executions that enhance performance.

As the chief strategist and project manager, you will draft and update holistic Global Digital Community Marketing plans to reflect the needs of new seasons, adaptations and platform evolutions. Oversight of social platforms includes Instagram/Reels, Twitter, TikTok, YouTube and Facebook. It is crucial that you have a fast ability to identify and communicate emerging social media trends and platforms that will enable us to connect deeper with our players and fans. You will also be responsible for managing the social marketing team and closely work in partnership with community and influencer marketing leads.

This role takes ownership of the analysis and reporting process across all organic social platforms, implementing optimizations, driving real-time testing and learning, and educating cross functional teams on digital marketing value and strategies. You will be responsible for developing and implementing platform-specific global strategies to increase our presence across social channels and build the brand’s cultural presence. The role involves frontline communication, managing cross-functional timelines, fostering collaboration, and working closely with Global PR, paid media, and Global Marketing to build holistic plans.

What You Will Do

• Lead and develop campaigns as the driver of our Digital Community Marketing hub, which will include social, community, creator / influencer marketing leads, working as one holistic team.
• Collaborate with cross-functional teams to prioritize and streamline digital community marketing efforts, both for annual campaigns and 365 brand building.
• Thoughtfully steer and build campaigns from audience insights that align with our identified target audiences, as well as help to continue evolving and identifying those audience needs.
• Set KPIs, benchmarks, metrics