Senior Director, Data Consulting

 

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

The Role

We are seeking a dynamic Data Strategy Consultant Leader with expertise in leveraging data to deliver impactful strategies for paid and owned marketing channels. The ideal candidate will have a passion for interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine their marketing efforts through personalization, channel orchestration, and innovative measurement techniques.

Key Responsibilities

Data Interpretation, Tactical Roadmaps & Standardization

• Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.
• Document highly successful data-driven use cases in a shared repository, train teams on methodology; devise a repeatable framework that efficiently scales intelligence.
• Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel.
• Develop data interpretation methodology, leverage AI tools & agents to automate your methodological process and incorporate into current application & product recommendations.
• Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients.  

 

Omnichannel Activation & Measurement

• Act as a bridge between business objectives and technical execution, ensuring alignment across stakeholders. Identify required data inputs, collaborate on the process for retrieving data based on client specific tech stack nuances, guide measurement set up based on tracking or tagging needs for performance evaluation.
• Lead initiatives to implement multi-touch attribution models and advanced measurement solutions for clients.
• Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors.

Consultation & Thought Leadership

• Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business.

• Standardize the development of pro formas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations.    
• Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities.
• Build data intelligence workshops and playbooks for top tier accounts that outline a custom data audience approach aligned to their individual goals and objectives.
• Develop new data-driven storytelling capabilities that answers for a client what will drive engagement and why, building a framework that standardization in your approach
• Develop scalable frameworks for crafting compelling, data-driven narratives that align with client needs and business strategies. Collaborate with cross-functional teams to integrate these frameworks into broader workflows and client solutions.

 

Development & Team Leadership

• Guide and mentor teams in conducting