Marketing Associate

Marketing Associate

Addendum A – Digital Marketing Associate

The Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for the Marketing department. Initiates and executes key components of the Digital Marketing plan including assisting with Marketing Operations, performance reporting and content development.

Responsibilities:

• Coordinates Marketo operations
• Responsible for Drift
• Manages CE database reports, audits and lead management.
• Coordinates web updates (WordPress) and web reports (GA).
• Analyze performance data from email, display, paid social, website, and events.
• Assist with integrating Marketing technology stack.
• Help create content to support online visibility.
• Drafts marketing website content as needed.
• Other duties as assigned.

 

Basic Qualifications:

• Knowledge of, or desire to learn Digital Marketing tools and techniques
• Solid computer skills, including MS Excel and PowerPoint
• Strong organizational and planning skills
• Ability to build effective relationships at various levels of the organization to drive results and provide excellent service.
• Works well with a cross-functional team and have a strong understanding of lead generation.

 

Preferred Qualifications:

• Strong skills in Excel or Google Sheets, especially for reporting and data analysis
• Experience in generating content and SEO fundamentals.

 

Education:

• A Bachelor’s Degree in Marketing, Communications or related field or equivalent qualification

Travel:

• 5%

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