Field Marketing Manager

Job Description

LifeWorks Restaurant Group is a hospitality-driven restaurant company built for the modern workplace. We design and operate chef-led cafés, catering programs, and food experiences that go far beyond transactions, creating moments of connection, culture, and care in everything we do.

Rooted in culinary excellence and powered by creativity, LifeWorks brings together food, design, and service to build brands within brands, tailoring each experience to the people and communities we serve. Our work lives at the intersection of hospitality and strategy, elevating everyday dining, strengthening workplace culture, and turning food into a meaningful part of how organizations engage their teams.

At LifeWorks, people make the difference. That belief shapes how we lead, how we partner, and how we bring hospitality to life across every café, every campus, and every client relationship.

The Field Marketing Manager is a creative, organized, and detail-oriented individual who has a passion for food, beverage, hospitality, and marketing. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while developing innovative, exciting, experience-driven solutions which continue to improve our premier program, and drive profitability.

Compensation Data

COMPENSATION: The Salaried rate for this position is $85,000.00 to $110,000.00. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws, including, but not limited to all applicable Fair Chance Ordinances and Acts. For jobs in San Francisco, this includes the San Francisco Fair Chance Ordinance.

Job Responsibilities

Key Responsibilities

• Develop and execute marketing plans, new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
• Communicate and work cross-functionally with a variety of teams, both internal and external to develop signage and marketing collateral for multiple locations (cafes, coffee, catering, markets)
• Work closely with culinary, catering, and operations teams to deliver a top class experience for clients and account guests
• Develop communication plans using a multi-channel approach: digital, social, media boards, physical signage, internal client communication channels, etc

• Assist sites with signage, smallwares, and merchandising as needed.
• Partner with account leadership and under lead marketing manager’s direction to support specific needs that drive measurable results across the portfolio
• Responsible for communications around the portfolio through recaps, photo slide decks, articles/newsletters etc.
• Conduct team trainings for respective programming and marketing initiatives and be able to effectively communicate expectations and guide operators on how to execute programs for rollout.
• Protect the integrity of the client brand and all local concept and company brands
• Operate within a marketing budget, in alignment with client KPI’s and portfolio budget.
• Build relationships with clients, organization department heads and other key stakeholders
• Experienced in graphic design and creating marketing collateral primarily via Canva
• This role is required to be in-office 5 days per week, and may involve travel as business needs arise
• Other duties as assigned

Qualifications

• A minimum of 5 years of marketing or food service management experience, with a proven record of success and effective performance.
• A bachelor’s degree in marketing, business, or hospitality management is highly preferred.
• Experience in contracted