Director, Programmatic Partnerships

About Atmosphere:
Atmosphere makes TV fun to watch in places like restaurants, bars, gyms, airports, medical facilities, and more. In turn we’ve created a new lane for video advertising, reaching 150M monthly consumers wherever they are.

About the role:
Atmosphere is looking for a Director of Programmatic Partnerships to join our National Ad Sales team in its New York office. This position will focus on selling programmatic access targeting TV, OTT, CTV & DOOH advertising opportunities across our network of 60,000+ venues across the US.  

We are adding to our Programmatic team with a new role in the New York market. You are someone with a proven track record and understanding of the programmatic media landscape, a self-starter who effectively builds relationships through in person & virtual meetings, phone calls, and industry events. 

This position will be based in NYC and will report to the Head of Programmatic Partnerships.

Key Responsibilities

• Execute strategic programmatic sales plans to achieve and exceed revenue targets.
• Manage and grow existing programmatic partnerships while identifying and cultivating new opportunities.
• Utilize a data-driven approach to analyze performance, identify trends, and optimize campaigns across various inventory ad formats, devices, and screens.
• Drive revenue growth through Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.
• Provide expert consultation to clients and agencies on programmatic strategies and best practices.
• Collaborate with internal teams (ad operations, product, marketing) to ensure seamless campaign execution and delivery.
• Prepare and deliver compelling presentations and proposals to clients and stakeholders.
• Maintain a strong understanding of the evolving programmatic landscape, including CTV, Linear, and Digital advertising.
• Manage a large book of business across a variety of clients and agency accounts.
• Independently lead projects from conception to completion, ensuring timely and successful outcomes.
• Utilize Salesforce, Excel, and PowerPoint to manage accounts, analyze data, and create presentations.
• Effectively communicate technical concepts to both technical and non-technical audiences.

Qualifications

• 8+ years of experience in programmatic sales or strategy at a premium ad-tech publisher, DSP, SSP, or agency.
• Proven track record of earning, retaining, and growing revenue across various inventory ad formats, devices, and screens, as well as buying models (PMP, PG).
• Strong understanding of SSPs, DSPs, and the broader programmatic ecosystem.
• Exceptional verbal, written, presentation, and communication skills.
• Highly analytical, strategic thinker, and problem solver with strong attention to detail.
• Ability to take a data-driven and consultative approach to maximizing revenue.
• Excellent interpersonal and organizational skills.
• High degree of drive and self-motivation.
• Self-starter, comfortable working in a fast-paced, growing environment.
• Pragmatic and able to balance short and long-term needs.
• Team player with the ability to communicate and translate technical concepts clearly and concisely.
• Comfortable supporting a large book of business across a wide variety of clients and agency accounts.
• Ability to thrive in a team-oriented startup environment.
• Ability to work independently with internal and external teams to make decisions and maintain forward momentum.