Senior Manager, Digital Marketing

Overview

The Senior Manager, Digital Marketing is responsible for driving digital strategy and execution across all paid, owned, and earned media channels to strengthen brand visibility, consumer engagement, and sales conversion for Sharp’s appliance and consumer electronics portfolio. This role oversees all digital touchpoints including brand website, content, social, CRM/email, search, digital media, and retail media partnerships to deliver measurable growth in both direct-to-consumer (DTC) and retail channels.

Responsibilities

Digital Strategy & Leadership

• Develop and execute an integrated digital marketing strategy to elevate brand visibility and drive awareness, consideration, and conversion across DTC and retail ecosystems.
• Lead a multidisciplinary team covering content, performance marketing, retail media, and social strategy.
• Collaborate with product marketing, sales, retail, and creative teams to ensure brand alignment and consistent messaging across all digital channels.

Owned Media & CRM

• Oversee brand and product websites, ensuring optimal UX, SEO, and conversion pathways suited for premium appliance and consumer electronics categories.
• Manage CRM and marketing automation tools to increase customer engagement, retention, and lifetime value.
• Partner with analytics to refine traffic, engagement, and conversion performance across owned digital platforms.
• Track and report on key email campaign performance metrics (e.g., open rates, click-through rates, conversions).

Paid Media & Retail Media

• Develop and manage full-funnel paid media strategy, including search, social, display, video, and retail media networks (Amazon, Best Buy, Walmart Connect, etc.).
• Oversee agency and platform partnerships to optimize media spend and ensure alignment with retail priorities and product launch plans.
• Leverage media intelligence and first-party data to refine targeting, ROI, and channel mix across campaign types.

Content & Social Media:

• Define and lead brand content strategy across digital and social platforms to engage target audiences and reinforce the brand’s design and innovation leadership.
• Oversee creation (collaborate with in-house creative team) and distribution of content supporting product launches, lifestyle storytelling, and retail collaborations.
• Create engaging newsletter content, including writing persuasive copy, sourcing imagery, and designing professional email layouts.
• Manage influencer, creator, and community engagement programs to amplify brand advocacy and share of voice.
• Develop and execute a comprehensive social media strategy across all key platforms (Instagram, Facebook, TikTok, X, Pinterest, LinkedIn, YouTube), aligning efforts with overarching organizational goals and product campaigns.
• Identify and evaluate emerging social media platforms and digital engagement opportunities.
• Manage the social media calendar and ensure timely, consistent deployment of all content.

Analytics & Performance Optimization

• Build a unified measurement framework across all digital channels, integrating marketing analytics, sales data, and media dashboards.
• Track and communicate key performance metrics to senior leadership, highlighting brand visibility, engagement, and ROI improvements.
• Stay ahead of digital and retail media trends to identify new opportunities for reach and conversion.

Team Collaboration & Communication

• Serve as a key consultant to the team on all consumer-facing content.
• Regularly interface with the management team on project status, deadlines, and campaign results.
• Support additional Brand Marketing initiatives as needed, ensuring all efforts align with broader business objectives.

 

Position Requirements

• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
• 7-10 years of progressive digital marketing experience, ideally within the consumer electronics or premium durable goods sectors.
• Proven success leading multi-channel campaigns, including retail media, brand, and performance marketing.
• Deep knowledge of SEO/SEM, paid media buying, content marketing, influencer initiatives, and CRM/marketing automation systems.
• Strong analytical mindset with demonstrated ability to translate data into actionable strategies.
• Excellent collaboration, leadership, and presentation skills with experience managing agencies and cross-functional teams.

 

About Sharp Home Electronics Company of America (SHCA)

SHCA is a manufacturer, marketer, and servicer of premium home appliances.