Director of Product Growth

About Plooto82% of small and medium businesses (SMBs) fail due to poor management of cash flow. Our mission is to help SMBs succeed by developing the tools and insights they need to maximize their cash flow. Over 9,000 businesses and their finance teams trust Plooto to automate their financial processes so they can focus on building an enduring business.
At Plooto, we’re mission-driven. We celebrate unique and diverse perspectives. You are an owner and your voice is important. We have built a culture around transparent feedback and written word so everyone can express their ideas and effect change. This gives teams the responsibility and accountability for their decisions.Plooto is a product-led company, where product and the experience sit at the center of how we attract customers, retain them, and grow.
Plooto is backed by some of the leading venture capital investors, including Centana, FINTOP Capital, Luge Capital, and Inovia Capital. The team is customer-obsessed, mission driven, and entrepreneurial, and includes talented members with experience at Amazon, Clearco, Wave, Properly, Element AI, Wealthsimple, and many other incredible Canadian tech companies!
About the teamThe Product team is a champion of our users and our business, responsible for setting the vision for the family of products. Strategic thinking, data, research, and user empathy form the core of our multidisciplinary approach to reaching our goals. We believing in empowering the teams and fostering a culture of diverse perspectives.
About the roleWe’re looking for a product growth leader that is entrepreneurial, strategic and analytical thinker, customer obsessed, and a data storyteller. This is a new leadership role at Plooto to lead the entire product growth portfolio in collaboration with marketing and revenue teams.
In this role, you and your team will be responsible for delivering on the company’s top goals by scaling our PLG motion and executing the GTM strategy in collaboration with revenue teams. Your team’s ownership spans user acquisition via self-serve and viral loops, engagement, retention, and monetization.

As a Director of Product Growth at Plooto:

• You’ll develop and execute Plooto’s product growth strategy to increase subscriber acquisition, engagement, and retention.
• You’ll define Plooto’s growth engine and improve key funnels and flywheels.
• You’ll build viral loops and strong network effects in the core product.
• You’ll work with marketing and revenue teams to grow our subscription revenue.
• You’ll identify and prioritize growth opportunities informing product roadmap decisions.
• You’ll lead a team of growth product managers, provide mentorship, and empower the team to deliver their best in a fast-paced environment.
• You’ll leverage data analytics and user research to gain deep understanding of users and extract insights about user needs, measure performance, and identify new opportunities.
• You’ll establish an experimentation program where you’ll test and quickly iterate on experiences that will support acceleration of monetization, activation and onboarding experiences.
• You’ll document, manage, and monitor product KPIs and metrics to ensure they’re aligned and performing across teams.

We Want to talk to you if:

• You have 10+ years experience as a product manager and 3+ years of product growth leadership including leading high-performing product teams.
• You have deep understanding of how products grow and experience with various levers to drive short vs. long term success.
• You ruthlessly prioritize your work based on maximum customer impact and has an ability to do a lot with little.
• You are highly analytical, a data-driven leader and comfortable with self-service data analysis to support decision-making in a product growth context.
• You can quickly understand and translate results and how they ladder up to the larger goal set.
• You have proven experience designing, executing, and interpreting A/B tests to inform data-driven decisions and optimize product growth.
• You help the team take ambiguous problems and big problems and turn them into actionable roadmap, experiments, research — with minimal guidance.
• You have tremendous drive and demonstrated ability to achieve stretch goals in a fast-paced environment.
• You can set and discuss high-level strategy and sweat the important details tactically.
• You can make hard decisions — and push those around you to excel and continuously raise the bar.
• You have a proven record of generating ideas that are fresh, creative, and practical.

You'll Have a hard time at Plooto if:

• Your communication is not clear and not concise
• You’re not naturally curious
• You’re not innovative
• You’re not impact driven
• You’re unable to jug