Senior Manager - Amex Rewards and Offers Strategy and Expansion

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. 

The US Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.  

The US Membership Engagement team sits within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to drive engagement of our existing Card Members, across all Cards and Services, through benefits, services, offers and rewards marketing

We are looking for a strategic, results-driven and customer first Senior Manager to lead Amex Rewards and Offers Strategy and Expansion. In this role, you will develop and execute high-impact marketing initiatives that elevate merchant value and deepen cardmember engagement across the Blue Box. You will lead a senior analyst and collaborate across business units to design integrated marketing strategies that span enterprise-wide and merchant-specific campaigns.

The ideal candidate is highly strategic, innovative, and a results driven marketing leader who can identify and scale new marketing and strategic opportunities to drive customer engagement with rewards and offers.  The candidate will bring a unique ability to connect strategic vision, deep customer insights, and cross-functional execution, and is adept at developing a long-term vision while delivering short term wins.

Responsibilities include:

• Challenge the status quo and uncover new opportunities by analyzing data, customer insights, and industry trends to evolve our Amex Offers program and unlock greater value for our Card Members.
•  Activate new customer touchpoints and scale emerging channels to boost offer enrollments and redemptions.
• Lead the strategy, planning, and execution of integrated Blue Box wide marketing campaigns to promote merchants during major AXP moments (e.g., Member Week, Product Refreshes)
• Develop differentiated marketing tactics such as dedicated placements and curated product bundles to elevate customer engagement with offers and value.
• Partner with the Amex Offers team to identify and deliver marketing and amplification strategies to support long-term revenue goals.
• Partner with Product and Compliance teams to ensure ADA-compliant marketing capabilities across Amex Offers marketing.
• Manage and mentor an analyst by setting a clear vision, promoting collaboration and supporting individual growth in