Director, Consumer Insights and Marketplace Intelligence

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

ABOUT THE ROLE

The entertainment, news, sports and technology sectors are changing rapidly, with new consumer behaviors and business models emerging and growing quickly. The most successful media and leisure companies will be those that, through rigorous consumer and marketplace analysis, better anticipate where and why consumer behaviors are changing, in order to give company leadership a strategic advantage, and help them invest smartly and navigate toward success. Versant’s Director of Consumer Insight is the leader of the team managing primary research, custom studies, and synthesizing external sources, to help guide those decisions. They’re an important voice and influencer in the company, consulting with and presenting their findings to senior colleagues across all brands and functional areas. This is a hands-on research role for someone who both loves conceiving and guiding work projects, and also digging into data and finding new business opportunities first-hand.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO

• Oversee landscape-level and brand-level primary research for the portfolio of Versant brands and businesses. Design, implement, and continually improve longitudinal studies and brand tracking programs to monitor market perception and competitive positioning. Leverage external data from third parties to help form a synthesized picture of the markets we work in, the forces that are changing them, the consumer needs that are driving change, and the business opportunities they create.
• Cultivate deep, trusted relationships with colleagues across our brands and businesses. Consult with them to understand their strategic questions. Craft custom research solutions designed to address those questions, then package and present findings to help guide better decisions and outcomes.
• Oversee the dashboard development and institutionalized visualization of primary research managed by the team, and third-party research sourced through the group.
• Lead a team of three, supporting, guiding, and developing two reports. Establish a team approach to keeping our insights and analytics methods forward-looking, innovative, and industry-leading, including in our use of AI in consumer insight development.
• Collaborate with research and analytics peers across the Data, Insights and Strategic Analytics functions to support each other’s work, integrate processes, innovate, and contribute to a culture of collaborative growth.
• Build and manage relationships with external research vendors and agencies while developing internal research capabilities. Track a custom research budget and work with team leadership to optimize the value of our research investment annually.

Qualifications

QUALIFICATIONS

• 8+ years of experience as a hands-on consumer insights project manager and analyst in the media, sports, or leisure areas. Significant experience working in the areas of streaming video, subscription media, digital media, and transactional business models is strongly preferred.
• 4+ years as a lead presenter of findings designed to guide senior management tow