VP, Growth Marketing

This is Marketing at Lattice

US - Remote

Lattice is looking for an experienced VP of Growth Marketing to drive customer data collection, design and lead testing strategy, and foster deep curiosity throughout our Marketing team about our customers.  Reporting to the CMO, you will play a pivotal role in driving the company's revenue growth and market expansion. The person in this role will be responsible for developing and executing comprehensive marketing strategies, leveraging digital channels and data-driven insights, to acquire new customers and increase customer lifetime value. You will establish and implement scalable growth initiatives, driving business growth and ensuring the achievement of our revenue objectives and creating a culture of testing and learning.This leadership role is highly cross-functional, partnering with leaders across all functions to establish and advance our position in the market and drive awareness and demand for our beloved, industry-leading offerings.  Check us out on G2 to see what our customers are saying. The successful candidate will be a highly effective communicator and collaborator with a demonstrated history of working successfully across all levels of an organization. 

What You Will Do:

• Define and refine the company's growth marketing strategy, aligning it with overall business objectives and market trends.
• Build, manage, and inspire a high-performing growth marketing team, ensuring individual and collective success by providing guidance, coaching, and professional development opportunities.
• Develop and execute demand generation strategies, utilizing a variety of channels such as digital advertising, content marketing, SEO/SEM, email marketing, social media, events, and partnerships.
• Drive customer acquisition efforts by optimizing lead generation funnels, developing targeted campaigns, and employing marketing automation and conversion rate optimization tactics.
• Implement strategies to enhance customer engagement and retention, including personalized communication, upselling/cross-selling initiatives, and customer loyalty programs.
• Leverage data analytics, A/B testing, and marketing automation tools to track and analyze key performance metrics, generate actionable insights, and optimize marketing initiatives for improved ROI.
• Collaborate with the brand and communications teams to enhance brand positioning and messaging, ensuring consistency across all marketing touchpoints.
• Conduct regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making.
• Foster strong partnerships with sales, product management, and other cross-functional teams to align marketing initiatives with business objectives, ensuring seamless execution and ongoing collaboration.
• Develop and deliver regular reporting to the senior team, highlighting key marketing performance metrics, growth opportunities, and progress towards revenue targets.

What You Will Bring to the Table

• Proven experience in growth marketing, with a strong track record of successfully leading and scaling marketing teams in a multi-product SaaS company
• Deep understanding of digital marketing channels, including SEO/SEM, social media, content marketing, email marketing, and marketing automation.
• Proficiency in leveraging data analytics and marketing technology platforms to drive insights and optimize marketing initiatives.
• Strategic thinker with the ability to translate business goals into actionable marketing strategies.
• Excellent leadership and communication skills, with the ability to influence and collaborate with cross-functional teams.
• Analytical mindset, with the ability to make data-driven decisions and measure marketing effectiveness.
• Exceptional organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.
• Interest in the HR Tech space is a bonus, but not required.

The estimated annual cash salary for this role is $260,000 - $300,662. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set