Senior Associate B2B Performance Marketing

Job Description:

B2B Performance Marketing Senior Associate 

Dow Jones       Job Location: New York, NY       Job ID  

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world.  Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). 

About the Team:

As part of the global Marketing organization, the Performance Marketing B2B team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.

This is an in-person role based in our Midtown Manhattan office, requiring on-site work three days a week and reporting to the Content Marketing Manager.

About the Role:

In this role, you will support the development and execution of content strategies in collaboration with the Industry/ABM, Product Marketing teams, and other business experts across the company. You will focus on creating engaging thought leadership content to help boost awareness and drive engagement across web, social media, paid media, and events.

Your work will contribute to showcasing Dow Jones’ expertise, positioning the company as a trusted partner for enterprise business insights, and engaging decision-makers in select accounts. We're looking for a passionate, creative, and collaborative individual eager to learn and grow in the world of content marketing while supporting strategic content initiatives globally.

You Will:

• Develop and execute content marketing strategies tailored to B2B audiences across multiple channels (website, blog, email, social media).
• Manage a content calendar, ensuring consistent, timely delivery of relevant and engaging content.
• Operationalize and optimize blog posts, case studies, white papers, and other marketing collateral that resonate with B2B customers.
• Partner with the B2B Marketers to run the Client Stories program, producing compelling case studies.
• Collaborate with Industry/ABM, Product Marketers and Brand teams to ensure content aligns with business goals and customer needs.
• Leverage AI-powered tools and emerging technologies to enhance content production workflows, scale personalized content creation, and optimize performance across channels while maintaining brand quality and voice.
• Manage internal and external content production process and partners 
• Conduct market and competitor research to identify opportunities for content development and positioning.
• Safeguard quality, brand tone of voice and style across all channels and materials.
• Stay abreast of industry best practices and what competitors are doing.
• Assist with the creation of email marketing campaigns, newsletters, and other forms of direct outreach to B2B leads.
• Ensure all content follows SEO/AIO best practices and is optimized for maximum organic reach and visibility.
• Analyze content performance across channels and provide actionable insights to optimize future campaigns.

You Have:

• Minimum 2-4 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies. 
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience collaborating with Web teams, SEO, Social Media and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus 
• Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients 
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