Director, Digital Health

Digital Health is a rapidly maturing commercial capability that is accountable for the design, development and delivery of digital health solutions that add value for CSL customers. These solutions may include companion software applications, web applications, enabling of connected devices, and 3rd party partnerships. Success in Digital Health requires deep partnership and collaboration across Commercial, I&T, Privacy, Compliance, Regulatory, R&D, Quality, and external strategic partners. 

The Director, Digital Health delivers strategic leadership of the global Digital Health capability, which includes enabling operational excellence, accountability for the development and launch of global digital solutions, lifecycle management of the growing Digital Health portfolio, and development of the vision for the future of the digital health capability at CSL. With success in these three areas, the Director, Digital Health will position Digital Health as a global commercial capability that adds to our therapeutic value propositions and delivers new value streams to CSL.

Position Summary:

•Lead the expansion of the Digital Health framework to enable expanded utilization of the mobile app engagement channel in more brands and in more geographies

•Deliver the future state of Digital Health at CSL, with an operating model and platform that is cost-effective and accessible to all affiliates

Responsibilities:

•Responsible for development of a digital shared service that enables scaling of consistent and high-quality customer experiences across customer facing mobile apps in all geographies

•Close partnership with I&T, Content Excellence, and Platforms Management to implement and support digital capabilities

•Interface regularly with US and INT Marketing teams, ensuring that mobile app needs are being met

•Lead the Digital Health Operating Committee, ensuring that solution proposals are properly assessed against feasibility, viability and desirability

•Coordination with Commercial Excellence Enablement to establish digital engagement plans along brand launch process

•Provide key input to annual I&T commercial project portfolio planning

•Establish and track service level KPIs; partner with I&A to develop standardized mobile app metrics and integrated reporting

•Responsible for communicating, influencing, and collaborating with US and International Marketing, Medical Affairs, I&T Commercial Applications team, platform partners, digital capability leads, key enabling functions, CSL Seqirus and CSL Vifor peers

Qualifications & Experience Requirements:

•Bachelor’s or Master’s degree in a scientific or business field

•12 plus years experience in the pharmaceutical/biotechnology industry, specifically in Marketing or digital communications

•Strong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders.

•Knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements

•Experience in the web / app development space, including software development lifecycle

•Multiple years' experience working in an international environment and with matrixed, cross-fu