Senior Product Manager II, AdTech (Decisions Alliance)

<h2><strong><br/>About the Role</strong></h2> <p>The Decisions Alliance's goal is to enable HelloFresh to build a rapid feedback loop around understanding our customers, finding the best way to communicate with them and utilizing AI/ML capabilities.​​​​​<br/><br/>We are hiring a Senior Product Manager to join HelloFresh’s Global AI team, with a focus on advertising technology. Our mission is to optimize our marketing spend by tailoring our campaigns to the individual preferences and behaviors of our prospects. You'll be part of a team of engineers and data scientists who work together to build innovative data products in an agile, collaborative environment.<br/><br/></p> <h2><strong>What You’ll Do</strong></h2> <ul> <li>Develop and implement vision and strategy for global ad tech products</li> <li>Collaborate with marketing teams to establish and drive an experimentation and automation roadmap, working towards fully automated ad steering with ML/AI</li> <li>Work closely with advertising partners such as Google and Meta to ensure reliable set up of experiments and campaign tracking</li> <li>Provide effective written and verbal updates on the product roadmap and key projects to senior leadership and stakeholders</li> <li>Document and communicate new product hypotheses, with accompanying concepts, prototypes, and use cases</li> <li>Define clear OKRs and KPIs with your team and track progress against them regularly</li> <li>Stay informed about industry trends that help us evaluate the company’s needs in marketing and data technologies<br/><br/></li> </ul> <h2><strong>What You'll Bring </strong></h2> <ul> <li>Extensive hands-on product management experience related to advertising technology in teams with engineers and data scientists</li> <li>Proven track record shipping end-to-end data and machine learning products</li> <li>Ability to effectively collaborate with peers in science, engineering, and marketing to discover and deliver valuable solutions</li> <li>Understanding of the programmatic advertising space, ideally with experience working with Google and/or Meta advertising platforms</li> <li>A fail-fast-and-learn mentality and experience in building POCs and MVPs, linked to generating business value<br/><br/></li> </ul> <h2><strong>What We Offer</strong></h2> <ul> <li>Immerse yourself in a diverse global community of 90+ nationalities.</li> <li>Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.</li> <li>Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box subscription.</li> <li>Be supported through a German language learning budget, and access to the HelloFresh Academy.</li> <li>Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 onsite gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!<br/><br/></li> </ul> <h2><strong>Are you up for the challenge?</strong></h2> <p>Please submit your complete application below including your salary expectations and earliest starting date.</p> <p>After submitting an application our team will review this and get back to you within 5 business days. </p> <p>For insight into our interview process take a look at our recent post<a href="https://engineering.hellofresh.com/interviewing-with-hellotech-what-to-expect-a75e7c482faf"> here</a>.<br/><br/>#Data #Decisions #Product </p>